Champions School of Real Estate Marketing SAE Questions and Answers Already Passed

Champions School of Real Estate Marketing SAE Questions and Answers Already Passed Price The most common reason a property fails to sell is __________. Marketing Matching human needs with goods or services to meet those needs is the process of ____ agent Problem solving is a key personality trait of a successful ___ D in AIDA stand for Desire Four P's of Marketing Product, Price, Place, Promotion A-I-D-A The four psychological steps of a sale, attention, interest, desire, and action To be an effective problem solver, it is beneficial to understand basic ----------human needs and the involved in a sale. psychological steps Emotional Phases of a Purchase The emotional phases are: 1. Attention - the buyer's attention is caught by an item, advertisement, sign or whatever. Interest can be aroused once you have the buyers' attention. 2. Interest - a more advanced stage of attention, interest, is developed by giving facts and details about a property or demonstrating is suitability to the buyer. When a significant amount of interest can be generated, enthusiasm or desire takes hold. 3. Desire - the buyer begins to picture himself in the home - enjoying the amenities it has to offer. They begin to appreciate your perception in tying them to this particular property. 4. Act - the buyer is ready to buy, or act on his desires. Amenities This can be defined as expected benefits to be received as a result of ownership SWOT analysis Analyzing strengths, weaknesses, opportunities, and threats is referred to as ... CMA A report prepared by an agent to help a seller realistically price their property is a Market Research Gathering data, analyzing it and drawing conclusions based on it describes Market research can be conducted for a variety of reasons: • To monitor current marketing performance • To evaluate potential marketing activities • To improve marketing as a process • To create or test ideas and approaches • To identify market opportunities and threats • To identify the agent's (or team's, or office's) strengths and weaknesses • To determine the direction of the market Which of the following could potentially be a weakness? ++a. An agent uses a flip phone for business calls and has not set up a voicemail box b. An agent regularly contacts people in her sphere of influence to touch base. c. An agent joins the local board of REALTORS d. All of these are potentially considered weaknesses Why might a real estate professional perform market research? a. To determine the direction of the market b. To monitor current marketing performance c. To identify new market opportunities ++ d. All of these are reasons to perform market research The __________ Analysis is an excellent source