EU Business Topics (YB1255| 2024)
Februari 2024 – Juni 2024 (examen 12/06/2024)
Compulsary reading: Doing business in Europe by Surder & Lindeque
Docent: Geert Kesteleyn
Inhoudstafel
Class 1: Introduction ................................................................................................................................ 5
How well do you know the EU and Europe? ....................................................................................... 5
Why should we study EU business topics?.......................................................................................... 5
What is the European Union? ............................................................................................................. 5
For people/companies in the EU ..................................................................................................... 5
For people/companies outside of the EU........................................................................................ 6
Challenges for the EU .......................................................................................................................... 6
Some history (5 stages) ....................................................................................................................... 7
1st stage: XVI until XIX century........................................................................................................ 7
2nd stage: XIX century up to WWI .................................................................................................. 7
3rd stage: 1914-1945 ...................................................................................................................... 7
4th stage: post war to 2005/2006 ................................................................................................... 7
5th stage: >2006 .............................................................................................................................. 7
Class 2: The functioning of the EU and of the Single Market .................................................................. 9
How the EU works ............................................................................................................................... 9
Institutions of the EU........................................................................................................................... 9
The 5 main institutions of the EU .................................................................................................... 9
The European Council...................................................................................................................... 9
The European Commission (=workhorse of the EU) ..................................................................... 10
The European Parliament (Voice of the People) ........................................................................... 11
The Council of The European Union (Council of Ministers) .......................................................... 11
Council of Europe .......................................................................................................................... 12
The European Court of Justice ...................................................................................................... 12
The Single market .............................................................................................................................. 12
Objectives of the Single Market .................................................................................................... 13
The four freedoms of the EU ......................................................................................................... 13
What’s in for the Future? .............................................................................................................. 13
The financial system in the EU and the Single Currency ................................................................... 13
Why did some EU countries not join the Eurozone, and thus did not acquire the EURO as their
currency? ....................................................................................................................................... 13
The Economic and Monetary Union (EMU) .................................................................................. 14
Eurogroup ...................................................................................................................................... 14
European Central Bank .................................................................................................................. 14
The Stability and Growth Pact ....................................................................................................... 14
Benefits of the Euro as a currency ................................................................................................ 14
The SEPA : the Single Euro Payments Area ................................................................................... 15
1
,Class 3: Internal and external comparisons of Europe .......................................................................... 15
Macro-economic and geopolitical map of Europe ............................................................................ 15
24 official languages ...................................................................................................................... 15
The different blocks in the EU ........................................................................................................... 17
Regional “blocs” ............................................................................................................................ 18
Brexit ............................................................................................................................................. 19
Comparison of the EU with other “Free Trade Zones” ..................................................................... 19
Economic Integration Agreements:............................................................................................... 19
Key benefits for companies ........................................................................................................... 20
Class 4: Country studies: Brexit and expansions of the EU ................................................................... 20
Introduction Brexit ............................................................................................................................ 20
Who is interested in Brexit ? ......................................................................................................... 21
Who is not interested in Brexit ? ................................................................................................... 21
Reasons.......................................................................................................................................... 21
How did it come to this ?................................................................................................................... 21
Some history .................................................................................................................................. 21
The Western World chose for Bretton Woods.............................................................................. 21
The UK rebate ................................................................................................................................ 22
Margaret Thatcher ........................................................................................................................ 22
John Major ..................................................................................................................................... 22
The UK opt-outs............................................................................................................................. 22
Pre-Brexit ....................................................................................................................................... 22
What were the possible scenarios?................................................................................................... 22
The Brexit Trilemma ...................................................................................................................... 23
Ireland and Northern Ireland ........................................................................................................ 23
Problems........................................................................................................................................ 24
21 months transition period.......................................................................................................... 24
The final solution … (or not?) ............................................................................................................ 24
What has been agreed upon? ....................................................................................................... 24
What are the consequences? ............................................................................................................ 24
For the UK? .................................................................................................................................... 24
And what about Ireland and Northern Ireland?............................................................................ 25
Conclusions of Brexit ......................................................................................................................... 25
Brexit Adjustment Reserve ............................................................................................................ 25
Expansion of the EU .......................................................................................................................... 25
Arguments against EU expansion: ................................................................................................. 25
Arguments in favour of EU expansion: .......................................................................................... 25
In which direction ? ....................................................................................................................... 26
Procedure ...................................................................................................................................... 26
When? ........................................................................................................................................... 27
Class 5: Marketing in Europe + European non-Market Strategy ........................................................... 27
2
, Marketing .......................................................................................................................................... 27
What’s the difference for marketing? B2C versus B2B ................................................................. 27
What is marketing? ....................................................................................................................... 27
Segmentation ................................................................................................................................ 27
Marketing Strategies ..................................................................................................................... 28
The future of marketing in Europe ................................................................................................ 29
Preliminary conclusions................................................................................................................. 30
Intercultural management within Europe ......................................................................................... 30
Diversity in Europe ............................................................................................................................ 30
Negotiation in Europe ....................................................................................................................... 31
Non-marketing (lobbying) ................................................................................................................. 32
Introduction to lobbying................................................................................................................ 32
What is lobbying? .......................................................................................................................... 33
Why is it important in Europe? ..................................................................................................... 34
How does it work? ......................................................................................................................... 34
On what depends its success? ....................................................................................................... 34
Conclusions.................................................................................................................................... 35
Case study TESLA ................................................................................................................................... 35
Questions Tesla Case ..................................................................................................................... 35
Mogelijke kahoot vragen ................................................................................................................... 36
Class 6: The Europeanization of Business Management ....................................................................... 36
Corporate Culture in Europe ............................................................................................................. 36
The functional organization........................................................................................................... 37
International division structure ..................................................................................................... 37
Global Product structure ............................................................................................................... 37
Global Matrix Structure ................................................................................................................. 37
Europeanization of the business environment ................................................................................. 38
Background:................................................................................................................................... 38
Offshoring: ..................................................................................................................................... 38
Outsourcing: .................................................................................................................................. 38
Insourcing: ..................................................................................................................................... 39
How to determine cross-border locations ? (4 criteria) ................................................................ 39
Conclusion ......................................................................................................................................... 40
Case study 2: Lukoil ............................................................................................................................... 40
Issues to think about: .................................................................................................................... 40
Mogelijke vragen Kahoot .................................................................................................................. 41
Class 7: Country studies: Russia + Eastern Europe ................................................................................ 42
Objectives .......................................................................................................................................... 42
Historic evolution of Russia and Eastern Europe .............................................................................. 42
Yugoslavia ...................................................................................................................................... 43
The Balkan war (1991 – 2001) ....................................................................................................... 43
Yugoslavia before and after .......................................................................................................... 43
3
, The Ukraine war ............................................................................................................................ 43
Conclusions.................................................................................................................................... 43
Eastern Europe and Russia today ...................................................................................................... 44
The Baltic States ............................................................................................................................ 44
Russia ............................................................................................................................................. 44
Business opportunities ...................................................................................................................... 45
The war in Ukraine ............................................................................................................................ 45
Possible scenarios:......................................................................................................................... 46
Conclusions........................................................................................................................................ 46
Class 8: Entrepreneurship in Europe ..................................................................................................... 46
Introduction....................................................................................................................................... 46
What is entrepreneurship? ........................................................................................................... 46
Why would it not be feasible? ....................................................................................................... 47
Entrepreneurial Law in the EU and Legal-political Aspects ............................................................... 47
Socio-cultural Aspects ....................................................................................................................... 47
Technological Factors ........................................................................................................................ 47
Procedures: Time, Cost, Minimum Capital Requirements ................................................................ 48
Funding .............................................................................................................................................. 48
The new entrepreneurial landscape in Europe ................................................................................. 49
Conclusions........................................................................................................................................ 50
Class 9: The future of Europe ................................................................................................................ 50
Politics ............................................................................................................................................... 50
First power shift............................................................................................................................. 50
Second power shift ........................................................................................................................ 50
Today ............................................................................................................................................. 50
Economics.......................................................................................................................................... 51
Future developments ........................................................................................................................ 51
External issues ............................................................................................................................... 51
Internal issues................................................................................................................................ 52
To do-list: ....................................................................................................................................... 52
Conclusions........................................................................................................................................ 52
So EU should focus on ................................................................................................................... 52
Class 10: Facts & figures ........................................................................................................................ 53
What does EU do for me? ................................................................................................................. 53
Did you know? ................................................................................................................................... 53
-
4
Les avantages d'acheter des résumés chez Stuvia:
Qualité garantie par les avis des clients
Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.
L’achat facile et rapide
Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.
Focus sur l’essentiel
Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.
Foire aux questions
Qu'est-ce que j'obtiens en achetant ce document ?
Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.
Garantie de remboursement : comment ça marche ?
Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.
Auprès de qui est-ce que j'achète ce résumé ?
Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur femsv. Stuvia facilite les paiements au vendeur.
Est-ce que j'aurai un abonnement?
Non, vous n'achetez ce résumé que pour €7,99. Vous n'êtes lié à rien après votre achat.
