DECA Hospitality Exam Questions With 100% Correct Answers
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DECA Hospitality
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DECA Hospitality
DECA Hospitality Exam Questions With 100% Correct Answers
Advergaming
Utilizing a video game to promote a product by integrating that product into the video game
Business Law
Laws that govern businesses and transactions between businesses
Advertising
a form of paid, nonpersonal promot...
DECA Hospitality Exam Questions With 100%
Correct Answers
Advergaming
Utilizing a video game to promote a product by integrating that product into the video game
Business Law
Laws that govern businesses and transactions between businesses
Advertising
a form of paid, nonpersonal promotion in which a company promotes an idea, good or service
through a variety of media
banner ads
an advertisement that runs along the top, bottom or sides of a website
casual research
a study into an issue or topic that looks at the effect of one thing or variable on another
consumer protection
federal and state laws that regulate the sale and credit policies surrounding consumer sales
Bias
inaccuracy in data due to the characteristics of the process employed in the creation, collection,
manipulation, and presentation of data, or due to faulty sample design
Continuing Education courses
a broad term for post-secondary training- including formal education, webinars, seminars, and other
training opportunities
Branding
creating a unique image or reputation for a product or company through the development of a name,
brand mark, and promotion
Correlations
refers to connections between two or more variables in a market research study; correlational
analysis uses statistics to determine if a correlation, or connection, exists
Communication Skills
the ability to convey information to another effectively and efficiently
Data-Collection Instrument
to gather information, marketers can use surveys, interviews, observations, federal and state
government agencies, research companies, business publications, and trade association publications
, Competitive Advantage
a circumstance that puts a company in a favorable or superior business position
Display Ads
a large advertisement- typically in a magazine or newspaper, with large graphics. Also refers to online
advertisements that may also include video and audio
Buzz Marketing
Develops from a viral marketing technique used to get consumers talking about a product
Emotional Intelligence
the ability to identify, assess and influence one's own feelings and those of others
Direct Marketing
advertising that sends a promotional message to a targeted group of prospects and customers rather
than a mass audience
Invoice
a document that lists goods purchased, price terms of sale, and total amount due
Distribution
the function of moving and selling goods from producer to consumer
Marketing
the process of creating, communicating, delivering, and exchanging offerings that have value for
customers to generate profits for a business
Economics
attempts to explain how wealth is created and distributed in communities and how people allocate
their resources and any matter that deals with human wants and their satisfaction
Marketing Information Management
the process and methods that generates, stores, analyzes, and distributed information to promote
good decisions for making a business
Expense Control
identifying and reducing business expenses in order to increase profits
Pop-Up Ads
an online form of advertising in which a new browser window opens to display an advertisement
Exploratory Research
a study into a problem that provides details where a small amount of information exists. It may use a
variety of methods such as trial studies, interviews, group discussions, experiments, or other tactics
for the purpose of gaining information
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