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DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
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DPR3702 Assignment 1Semester 2 2024 - DUE
16 August 2024
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,DPR3702 Assignment 1 Semester 2 2024 - DUE 16 August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS AND
PRESSURE GROUPS In learning unit 1, you learnt about public relations in campaign
organisations and pressure groups and different tactics used to practise public relations in this
context. According to Fourie and Cant (2017:236), “to plan and manage PR campaigns
effectively, it is necessary for the practitioner to evaluate the context and industry that PR takes
place in, since it can differ from organisation to organisation”. Using this background and the
knowledge you gained, answer the questions and apply your answers to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND PRESSURE
GROUPS
1.1 You have been appointed by the Council for the Advancement of the South African
Constitution (CASAC), whose mandate is to ensure that the Constitution of South Africa is
advanced and not violated by any state institution. Using the description by Tech and Yeomans
(2009), discuss why CASAC is classified as a campaign organisation. Do not reproduce the
definition of a campaign organisation from the content but use the aspects of the definition to
answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the past 5 years to
advance their strategic objectives. In your discussion mention the action and the steps CASAC
took to make sure the issue was resolved. (8)
1.3 Identify and discuss four public relations tactics that CASAC can use to advance their
strategic objective as a campaign organisation in South Africa. (12)
, Question 1: Public Relations in Campaign Organisations and Pressure Groups
1.1 CASAC as a Campaign Organisation
CASAC (Council for the Advancement of the South African Constitution) is classified as a
campaign organisation because it fits several key aspects described by Tech and Yeomans
(2009). A campaign organisation typically has a specific agenda, engages in sustained efforts to
influence public policy, and mobilises public opinion to achieve its goals. CASAC’s primary
mandate is to ensure that the South African Constitution is upheld and not violated by any state
institution. This involves:
• Specific Agenda: CASAC focuses on constitutional advancement and protection, clearly
defining its mission and goals.
• Influence on Public Policy: CASAC engages in activities that aim to shape and
influence governmental policies to align with constitutional principles.
• Public Mobilisation: CASAC mobilises public opinion and support to hold state
institutions accountable for constitutional violations.
• Advocacy and Awareness: CASAC conducts advocacy campaigns to raise awareness
about constitutional issues and the importance of constitutional adherence.
1.2 Actions Taken by CASAC in the Past 5 Years
1. Challenge Against the South African Social Security Agency (SASSA) Crisis:
o Action: CASAC challenged the mismanagement of social grant payments by
SASSA and the extension of an unlawful contract with a private company.
o Steps Taken:
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