MIS 111 CCR 3 Questions with 100% Verified Correct Answers 2024/2025

MIS 111 CCR 3 Questions with 100% Verified Correct Answers 2024/2025 Which of the following cloud service models is commonly used to provide on-demand CRM systems, such as S? - Correct Answer Software-as-a-Service (Saas) What term is commonly used to describe applications that help organizations plan campaigns that send the right messages to the right people through the right channels, and personalize individual messages for each particular customer? - Correct Answer Campaign Management What term is commonly used to describe a marketing strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumerâs initial product or service selection, such as warranties on electronics merchandise and the purchase of a car wash after buying gas at a gas station. - Correct Answer Upselling Which of the following was NOT discussed as a common return on investment (ROI) for companies that adopt Customer Relationship Managment (CRM) systems? - Correct Answer Focuses the company's efforts on product sales to likely prospects, since dissatisfied customers typically just leave without saying anything to other people With respect to Customer Relationship Management, which category of a company's "customers" includes government agencies, non-profit organizations, and facilitating firms that help a company achived its goals? - Correct Answer External Stakeholders A business intelligence tool such as PowerBI uses what approach to transform data to help business leaders understand the performance against target and time (trend)? - Correct Answer Dashboards and Visualizations When creating a strategy for deploying a Microsoft PowerBI solution, what approach is typically governed by the central information technologies group who product reports and dashboard consumed (used by) functional business users? - Correct Answer Top-down Corporate BI When a company evaluates the profit/potential of its customers, what group of customers would be considered as "key targets"? - Correct Answer Customers where the company could get a "small share of a big wallet" Which of the following "Marketing Principles" considers the issue of resource constraints and the importance of understanding the marginal benefit and costs associated with every incremental dollar invested i