What are the key differences between promotion and marketing?
A. Promotion is a form of persuasion used to get a consumer to take action.
B. Promotion entails meeting the needs and wants of consumers
C. Marketing is part of the promotional mix
D. Marketing is a form of persuasion used to get a ...
what are the key differences between promotion and
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SRM 435
SRM 435
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What are the key differences between promotion and marketing?
A. Promotion is a form of persuasion used to get a consumer to take action.
B. Promotion entails meeting the needs and wants of consumers
C. Marketing is part of the promotional mix
D. Marketing is a form of persuasion used to get a consumer to take action. correct answers A.
Promotion is a form of persuasion used to get a consumer to take action.
A segmentation strategy....
A. Is typically used when crafting a message
B. Is comprised of two elements
C. Typically entails the identification of a group of consumers not well served by competitors
D. All of the above correct answers C. Typically entails the identification of a group of
consumers not well served by competitors
A _____________ is a name, symbol or term that differentiates one product from another.
A. Strategic communication
B. Communication
C. Liscensor
D. Brand correct answers D. Brand
Visa is the world's leading global payments technology company. Visa is an official sponsor for
the Olympic Games. In this respect, Visa is.....
A. Marketing through sport
B. Marketing of spot
C. Servicing a client
D. None of the above correct answers A. Marketing through sport
Jeremy is the Marketing Director for a sport organization based in Kansas City. One of Jeremy's
duties is to build bonds with consumers that leads to greater loyalty for purchasing from his
company. In this respect, Jeremy is using a form of _________________.
A. Promotion
B. Relationship Marketing
C. Servicing
D. Monitoring correct answers B. Relationship Marketing
Positive feelings that a consumer has about a particular sport organization are referred to as
___________________.
A. Brand associations
B. Strategic Brand Communications
C. Branding
D. Supply-side media promotion correct answers A. Brand associations
An effective message in sport communications.....
A. Makes sense and has meaning to the receiver
, B. Is repeated
C. Has active discussion
D. All of the above correct answers D. All of the above
Which of the following elements is not part of the promotional mix?
A. Personal contact/selling
B. The contest
C. Incentives
D. Advertising correct answers B. The contest
Which of the following steps is not part of the strategic brand communication process?
A. Crafting the advertising message
B. Conducting a situational analysis
C. Creating a plot
D. Setting Objectives correct answers C. Creating a plot
According to class lecture, branding entails a hierarchy of effects. When a consumer becomes
aware of a brand, they are performing a ________________ function.
A. Cognitive
B. Conative
C. Affective
D. None of the above correct answers A. Cognitive
When the NCAA used a noted expert and former coach to discuss issues related to rules
violations many deemed the NCAA to be more _______________ because of this former
coaches ____________________.
A. Credible, Expertise
B. Profile, Expertise
C. Status and Prestige, Credible
D. Credible, Status and Prestige correct answers A. Credible, Expertise
One reason for studying sport promotion and sales is because.........
A. Sales and service are lacking in sport marketing preparation and practice
B. Critical sport marketing duties are promotion or sales related
C. A and B
D. None correct answers C. A and B
Strong's model of receiver responsiveness suggests that a receiver of communications goes
through various stages of receiver readiness. Which of the following tools is best for spurring the
receiver to take action?
A. One-on-one personal selling
B. Creating a newsletter
C. Advertising on television
D. All of the above correct answers A. One-on-one personal selling
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