Other Communcations - Word of mouth, "buzz". When companies do small things to get people
chatting about their products. **paying celebrities to go into different restaurants. Viral, social networks
**Tik Tok**. Guerilla- Do something very small in a very unique way and gains a lot of attention.
...
IMC 104 Midterm
Other Communcations - Word of mouth, "buzz". When companies do small things to get people
chatting about their products. **paying celebrities to go into different restaurants. Viral, social networks
**Tik Tok**. Guerilla- Do something very small in a very unique way and gains a lot of attention.
Which element is characterized by being a "paid" form of communication? - Advertising
Which element of promotion is not always controllable? - Public Relations
Which of the following is NOT one of the "four P's"? - Program
What is Mcdonalds attempting to do with its restaurant redesigns? - Change the customer
experience
When should evaluation of the marketing plan take place? - Both before and after
implementation
The goal of marketing is to discover customer wants and needs, and then - Satisfy those needs
Which element of promotion is focused on creating news? - Public Relations
Quantitive research usually deals with - Numbers and percentages
When beginning a research project, which comes first? - Secondary research
Which of the following survey types allows the researcher to gather info the fastest? - Telephone
research
, What are the "four P's"? - Product, place, price, and promotion
What is "Product"? - The food, ambience, experience they offer, all the things they offer for their
clients.
What is "Place"? - Distribution. Where a product is marketed
What is "Promotion"? - Advertising. Contest and Ronald Mcdonald
Economic Factors - When economy does poor, companies with lower prices tend to do better.
These factors has helped Mcdonalds in previous years.
Social Factors - Change product offerings to meet the social trend
Technology Use - Technology that intercepts with customers. Ex: different payment methods
Marketing Definition - Finding out what customers want/need and then figuring out how to
deliver it to them. ***Products, Pricing, Place, and Promotion!!!
Promotion/Communication - advertising, personal selling, sales promotion, public relations, direct
marketing. Other: WoM, viral, Guerilla
Advertising - Ads, billboards, newspapers, magazines, things on busses or cars, internet, radio
Paid Communications - You take a message to a particular newspaper and say heres what size the
ad needs to be, what it needs to say, when/how many times i want it to run. This is a CONTROLLABLE
form of advertising.
Frequency - The reason you probably remember an ad is because you saw it multiple times.
**spend your money on a lot of smaller ads that will run a lot**
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