google digital garage certification exam questions
google digital garage certification exam
google digital garage certification
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Google Digital Garage Certification Exam
Questions with Correct Verified
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1. "Because online attention spans are shorter, a great hook or
opening sentence is important to draw people in." What is this a
best practice example of? - ANS ✔Writing engaging online copy
2. A lot of factors can affect how well a website will rank on search
engines. What role does metadata have in this process? - ANS
✔Provides search engines with more consistent and clear
information about what's on the website
3. Analytics can help optimize your website for which of the
following? - ANS ✔For different devices, navigation & search
4. Building a plan will help you to focus your efforts when using
social media. What should you consider when making your
social media plan? - ANS ✔Your audience's interests
5. Digital marketing isn't just about selling your products
internationally. It can be used to great effect for local
businesses. What do we mean by 'local businesses'? - ANS ✔A
business that operates from a specific geographic location
6. Fill in the blank: When considering expanding a business
internationally, the best place to start is to__________? - ANS ✔use
Google Digital Garage Certification
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Google
online tools to help you understand where there's a strong demand
for your products
7. Fill in the blank: When search engines use factors like
geolocation, IP address and location based search terms to
produce geographically tailored results, this is called _____________.
- ANS ✔Local Search
8. Fill in the blank: When you are considering the layout of the
product pages, it is important to put them in ________ order? - ANS
✔hierarchical
9. Fill the blank: 'Search engines _________ the internet to discover
content.' - ANS ✔crawl
10. Fill the blank: When it comes to promoting a business
locally, search engines can _______________ your business in the
search results page if the user is near your location. - ANS
✔prioritise
11. Fill the blank: When managing SEM campaigns, the best
way to optimize your quality score is to improve the _________ of
your keywords, adverts, and landing pages. - ANS ✔relevance
12. Fill the blank: When optimizing SEM campaigns, negative
keywords _________ your ads from appearing when people search
for things that aren't relevant to your business. - ANS ✔prevent
13. Fill the blank: When you link Google Ads with Google
Analytics you are able to understand which ________ are driving
performance. - ANS ✔Paid keywords
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Google
14. Fill the blanks: When advertising internationally, you
should make your business ______ to the new market, consider
the ___________ and any possible ___________ implications. - ANS
✔accessible, supply chain, legal
15. Gaining backlinks to your website is a great way to
improve the SEO performance. What best practice will
encourage people to link back to your site? - ANS ✔Write some
great content they will find useful
16. Google Search Console "Crawl" reports let you monitor...? -
ANS ✔If Google can view your web pages
17. How can businesses benefit from using analytics on their
website? - ANS ✔It will show you where your audience comes from
18. How can you attract social media users to share your video
content online? - ANS ✔Tag them in posts
19. How can your business benefit from video without making
one yourself? - ANS ✔Advertising on other people's videos
20. How do you handle data in analytics to gain greater
insights into our audience's behavior? - ANS ✔Segment
21. How is a spreadsheet defined? - ANS ✔An interactive
computer application for the organisation, analysis and storage of
data
Google Digital Garage Certification
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