RTF305 Exam 2 New Update Questions with All Correct Answers
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RTF305
RTF305 Exam 2 New Update Questions with All Correct Answers
What is the information glut? - Answer-refers to the massive amounts of information floating around
How do we deal with information glut? - Answer-traditional media where editors serve as information gatekeepers
What is the 'dai...
RTF305 Exam 2 New Update Questions
with All Correct Answers
What is the information glut? - Answer-refers to the massive amounts of information
floating around
How do we deal with information glut? - Answer-traditional media where editors serve
as information gatekeepers
What is the 'daily me'? - Answer-personalized "newspaper"
What is the 'daily us'? - Answer-social news sites
What are common social news features? - Answer-- user submitted content
- content moderation (administrators and votes from users)
- commenting (discussion/voting)
What are some social news sites? - Answer-reddit, slashdot, fark
What are the four aspects of membership motivation? - Answer-- social needs
(belonging)
- status
- information
- emotional support
Where does the strength in a community come from? - Answer-maintaining a sense of
community via shared language, symbols, traditions, etc
What is an imagined community? - Answer-the sense of community is heavily
dependent on people "imagining" their communities (exist in peoples minds, and are
more clearly bonded than they actually are)
what is crowdsourcing? - Answer-obtaining information by enlisting the services of a
large number of people
what is a second screen? - Answer-TV watching + doing something else on another
screen
what are the social content options? - Answer-- news and information
- people
- events
- calls to action
- amusements
- how-to
, - inspiration
- commentaries and opinions
- indices (hashtags, links)
what are the four content creation options? - Answer-- internally produced
- curated
- co-created
- user-generated
what was the 2010 Grammy's media case study? - Answer-used integrated social
media created by fans to promote the 2010 Grammys
what was the lesson learned from the 2010 Grammy Awards? - Answer-- think of how
media can interact
- begin with a story
- be unique
- social media does not require a huge budget
- visualize the ecosystem
- identify and track key performance indicators
what are some lessons learned from the social media blunders? - Answer-- have a
social media crisis communication plan
- account access and use
- monitor your social media
- know your content (images, hashtags)
- be sensitive to news and stories
- pay attention to trends
- consider the social media ecosystem
what is the purpose of the social media content ratios? - Answer-to balance types of
content provided through your social media
what are the five types of content ratios? - Answer-5-3-2
4-1-1
555+
Golden Ratio (30/60/10)
Rule of Thirds
what is the 5-3-2 approach? - Answer-out of 10 posts:
- 5 should be content from others (curated content)
- 3 should be content from you
- 2 should be something personal and non work related
what is the 4-1-1 approach? - Answer-out of 6 posts:
- 4 should be relevant, original content from others
- 1 repost from every 1 self serving update
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