RTF 305 Exam 2 Questions with Correct Answers
Impact of 1996 Telecommunications Act - Answer-The act deregulated ownership, removed most limits on ownership of stations and allowed cross-ownership.
Horizontal integration of radio stations - Answer-o At what point is horizontal integration ratio...
RTF 305 Exam 2 Questions
with Correct Answers
Impact of 1996 Telecommunications Act - Answer-The act deregulated ownership,
removed most limits on ownership of stations and allowed cross-ownership.
Horizontal integration of radio stations - Answer-o At what point is horizontal integration
rational or do they own so many stations that they're no longer making use of all of them
Clear Channel owned 25% of all stations
Cable Television (When was it started? Why is it important?) - Answer-..., It began in
1966 to break the Big Three's oligopoly and distribute technology to smaller
communities.
Audience segmentation - Answer-..., targeting media presentations for particular
audiences
Decline of Big 3 Networks - Answer-• Growing number of cable channels/cable
subscribers steal network viewers
• Fox, a 4th network, joins the competition
• Networks increasingly rely on a few mega-hits for syndication profits-other shows turn
over rapidly
Strategies for premium cable networks - Answer-• Increase production value and
sex/violence to lure/maintain subscribers
• Increased focus on Original Programming:
o Keeps subscribers for multiple months
• Popular for DVDs/downloads
o Associate brand with "Quality TV"
o Keep paying high costs for Hollywood movies
o Rating: 2-3 million viewers
Strategies for basic cable networks - Answer-• The best of both worlds: profits from
cable subscribers and advertising sales
profitable with lower ratings
o Conglomerates can own multiple cable networks for a balanced portfolio
o Censored by ad sales- not the FCC
Reality television - Answer-• Production economies over production values
,• Achilles Heel: poor syndication profits
Few people watch American Idol reruns
Genre/hybrid genres - Answer-..., Easily understood shorthand markers for audience
likes and expectation, usually simplified forms of storytelling
Star system - Answer-'House style' geared to star-genre formulas
• Contract talent
big 8 shared top talents
Production Code (Hays Code) - Answer-(1934)- outlaws glorification of prohibited
behavior
• Makes heroes of detectives
Rise and fall of Classical Hollywood & the studio system - Answer-Key to classical
Hollywood's success:
o Studio system
o Vertical integration of the US market
• Production
• Distribution
• Exhibition (theaters)
collapse
• Steep decline in movie-going
• 'Suburban migration'
• Rise of commercial (network) TV
o theater chain divorcement
• Every film has to be sold on film to film basis
Characteristics and advantages of the studio system - Answer-o Shared one anothers
films (and theatres)
o Shared top talents
o Able to rely on one another and control industry
o Controlled the flow of product through the rest of the nations theaters
o Locked out significant competition in both the distribution and exhibition sectors
Big Five v. Little Three - Answer-• 'Big 5' fully integrated major studios
o MGM
o Paramount (oldest, 1915,1916-1920 first to fully integrate)
o 20th Century Fox
o Warner Bros.
o RKO (founded by RCA)
• 'Little Three' Minor Studios (ne theatres)
o Universal
o Columbia
o United Artists (designed simply to design and distribute independent production)
, 1948 Paramount Decree= US v. Paramount Pictures (& consequences) - Answer-
Market reforms
o Produce fewer, 'bigger' films
• Some only 6-8 movies a year
• Blockbuster syndrome
• International marketplace
Casablanca - Answer-Consummate example of Hollywood's Golden Age, its "classical
era"
Relationship to film noir - Answer-• Hollywood's 'conversion to war production'
• WWII era as Hollywood's classical peak
black film/dark film
• Very much about street crimes, darker side of American experience in 1930s and
1940s
• Takes off during WWII
Role of the film in US Foreign Policy During World War II - Answer-Film Noir
Detectives become heroes
Television's Threat to Hollywood - Answer-o Major studios come to terms to TV
• Syndication of old films
• 'Telefilm' series production
Jaws and the Birth of the Blockbuster - Answer-o Summer release
o 'Saturation' nationwide marketing campaign
• posters everywhere, TV ads (not that common)
o 'Wide release' (then a record of 440 theaters, usually started downtown then to local
theatres)
• decided to release in as many theatres as possible
o merchandising; commercial tie-ins
• shirts, necklaces, lunchboxes
• EVERYWHERE
New Hollywood / Hollywood Renaissance - Answer-...
Conglomerate Hollywood - Answer-• Deregulation goes into high gear
o Waves of media mergers
o Consolidation of film and TV industries
• End of the Cold War→ globalization
• The 'digital revolution'
o Film production and postproduction
o New delivery systems (DVD, online)
Genre development from radio to TV - Answer-• Same formats
o Soap operas, mystery, ect
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