CEB Exam Questions & Answers 2024/2025
What is your approach to understanding clients' needs and challenges, fulfilling the former, and providing remedies for the latter? - ANSWERSinterest of both client and firm
Finding areas where they dont knows something and teaching them something new (s...
What is your approach to understanding clients' needs and challenges, fulfilling the former, and
providing remedies for the latter? - ANSWERSinterest of both client and firm
Finding areas where they dont knows something and teaching them something new (scope)
understanding whole scope of problem present and future
understanding your own capabilities and what you can offer to provide a solution
for fufiling challenges making sure they are uniquely tailored to what is to be remedied
characteristics of a good prospect including the actual needs of the customer, the customer's budget and
the real authority of the customer to make the buying decision.d
Tell me about a time you dealt with an unsatisfied client/
4. Tell me a time when your customer/client was not happy with the service you have provided. -
ANSWERSCampaign was not performing as well - perfomed A/B testing to find ways to improve and what
factors could be driving that (time of day, the type of content)
Berkadia first report wasnt what banker was looking for
3. Tell me a time when you resolved a conflict. - ANSWERSA/B testing
Communication decrease traffic to the home page - tweeting recycled content,
- saturated market, how to differentiate(#healthypet with informative and educational tips versus
cute/dog entertainment)
= increased engagement by 8%
2. Tell me a time when you learned something technical. It can be about anything. - ANSWERSFinancial
Accounting
, net operating income,
Tell me about a time when you had to understand someone's values in order to sell them on something.
- ANSWERSwhat is important to them, art of persuasion
using their desires to leverage yourself
(ex: interpersonal basketball motivating towards common goal)
young aspiring musicians -
How did you let a supervisor know you were a good person to ask for advice and describe a situation
where this occurred - ANSWERSbrainstorm sessions, track record of success and demonstrated value,
natural interest for learning more and curiousity
make a statement and perform research more with a hypothesis i had. (instagram videos vs photos)
Describe a time you had to complete multiple projects at once. What did you do? What were the
results? - ANSWERSUSe basketball example when I was taking 5 classes, traveling,
- priortize time
describe a time when you disagreed with someone. what did you do? did you persuade him/her to your
side? - ANSWERSHow to proceed on a group project choosing a topic that was interesting but also
implementable
meeting half way demonstrating value
providing a plan
Using Creative Problem Solving - It can be very difficult to be creative when you are under tight time
constraints. Tell me about the most challenging time that you needed to be innovative and quick at the
same time. Describe the situation and your approach in detail. What was the result? - ANSWERSsocial
media ROI
Dealing With Complexity. Think of a decision you made where you were initially baffled on how to
proceed. Describe the situation. How did you simplify the situation? What did you do to come to a
decision? What was the result? - ANSWERSCreating a strategy for new client
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