MKTG 307 Midterm Exam | Questions with 100% Correct Answers
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MKTG 307
MKTG 307 Midterm Exam | Questions with 100% Correct Answers ____ is defined as "an inner state of activation," with the activated energy directed to achieving a goal. Motivation Shelly went to buy toothpaste at a nearby store. She quickly checked whether either of the two brands she regularly bou...
____ is defined as "an inner state of activation," with the activated energy directed to
achieving a goal.
Motivation
Shelly went to buy toothpaste at a nearby store. She quickly checked whether either of
the two brands she regularly bought was on sale, and she chose the cheaper one.
Shelly's _____ in choosing the toothpaste.
motivation is low
Which of the following statements is true when consumers are highly motivated to
achieve a goal?
They attempt to understand goal-relevant information
Marketers can use _____ to uncover consumers' needs wherein they ask consumers to
interpret a set of relatively ambiguous stimuli.
Indirect techniques
Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation
of flying like a bird. This is an example of a _____.
hedonic need
Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has
decided that he would like to test drive one of its latest models. He is probably
motivated by the commercial because the information was:
personally relevant
Psychological risk reflects consumers' concern about the extent to which a product or
service:
fits with the way they perceive themselves
Ellen is driving down the road with the car's radio on. An ad for a new store is being
aired as Ellen maneuvers through heavy traffic. Although Ellen enjoys shopping and is
always interested in new stores, she pays more attention to her driving than the ad. In
this scenario, Ellen has limited _____ to pay attention to the ad.
Opportunity
Which of the following statements is true of perceived risk?
It is high when negative outcomes are likely.
Gretchen found herself buying and wearing clothes from a boutique that her friends
frequented even though she really did not like the brands. This is an example of _____
driving acquisition.
, social needs
The process by which a consumer comes to own an offering is known as _____.
Acquisition
Nathan is a trained mountain climber. He is a member of a mountaineering club and
dons the club's T-shirt during his expeditions. In this scenario, Nathan's T-shirt is an
example of _____.
a symbol
Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the
context of consumer behavior, this is an example of _____.
disposition behavior
Which of the following statements is true of attitudes?
They do not always predict behavior.
Russell and his family are thinking about getting a new big-screen television. He has
researched different brands, models, and prices of televisions from the Internet. In this
scenario, Russell is the _____.
Purchaser
Which of the following is a reason why academics understand consumer behavior?
They generate knowledge about consumer behavior when they conduct research
focusing on how consumers act, think, and feel.
Nathan is a trained mountain climber. He is a member of a mountaineering club and
dons the club's T-shirt during his expeditions. In this scenario, Nathan's T-shirt is an
example of _____.
a symbol
_____ covers motivation, ability, and opportunity; exposure, attention, perception, and
comprehension; memory and knowledge; and attitudes about an offering.
the psychological core
Problem recognition occurs when we:
realize that we have an unfulfilled need.
Curtis likes to drink soda. He takes the empty bottles and cans that he has collected to
his wife, who uses them to make art. This is an example of how to:
find new use for an offering
_____ means coming into physical contact with a stimulus.
Exposure
_____ reflects the amount of mental activity a consumer devotes to a stimulus.
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