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Principles of Marketing, Global Edition
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TEST BANK For Principles of Marketing, Global Edition,19th edition By Kotler & Armstrong
Which of the following can be said about retailing as an economic activity? -
ANSWER: Retailing accounts for more than half of the United States' gross domestic
product.
On the whole, which of the following accurately depicts the vast majority of
retailers? - ANSWER: The vast majority of retailers are "mom and pop" shops that
employ a small number of people.
All of the following have contributed to the changes in modern retailing except -
ANSWER: the conversion of "mom and pop" shops to chain organizations.
The best-known framework for explaining changes in retail institutions in terms of
how retail outlets enter and move through the market is referred to as the -
ANSWER: wheel of retailing
Bill's appliance store offers free delivery and set-up of the appliances he sells to his
customers and services the appliances after the sale. In doing so, Bill's appliance
store is performing which channel function? - ANSWER: facilitating functions
Three factors differentiate retail marketing from marketing practiced in other types
of businesses: the average dollar amount of a single sales transaction, impulse
purchasing, and - ANSWER: the presence of physical stores.
A retailer that uses strategies to enhance long-term mutually beneficial relationships
with its customers is considering the ________ of each customer. - ANSWER: lifetime
value
While Natalie was at the mall, she saw a kiosk that was selling smart phone covers.
Although she had no intention of buying a new phone cover when she entered the
mall, the kiosk caught her eye and she ended-up buying a leopard-print cover. Which
of the following describes Natalie's behavior? - ANSWER: Natalie's cell phone cover
was an impulse purchase.
Which statement regarding the physical presence of retail stores is true? - ANSWER:
Most retail transactions occur in physical stores.
Which of the following is not one of the dimensions marketers commonly use to
classify retailers? - ANSWER: size of establishment
, Juanita's Place is a dress shop that caters to dresses for special occasions such as
school proms, holiday parties, and weddings. Juanita has a staff of trained employees
that help
in the selection of dresses regarding style, fit, and appropriateness for the occasion.
The store also offers alteration services and free delivery. Juanita's Place is an
example of - ANSWER: a full-service store
The majority of retail operations are - ANSWER: independent retailers.
What is a corporate chain? - ANSWER: two or more outlets that are commonly
owned and controlled
A group of independent retailers that band together to set up a jointly owned,
central wholesale operation that also conducts joint merchandising and promotion is
referred to
as a - ANSWER: retailer cooperative.
In a(n) ________ franchise arrangement, the franchisee gains preferred exclusive
access to the products manufactured by the franchisor. - ANSWER: product
distribution
The number of distinct goods or service product lines that a retailer carries is
referred to as - ANSWER: breadth of assortment
A local craft brewer offers many varieties of beer. You can find robust stout beer,
pale ales, and beer flavored with everything from coffee to citrus fruit. This is an
example of
the brewer's - ANSWER: depth of assortment
A retailer that adds goods and services that may be unrelated to each other and to
the firm's original business is engaged in - ANSWER: scrambled merchandising.
In order to maintain high inventory turnover, discount stores choose - ANSWER:
breadth over depth.
Retail outlets such as Best Buy or Home Depot that are able to gain high market
share within their chosen category, making it difficult for other types of retailers to
profitably compete within that category. These types of stores are sometimes
referred to as - ANSWER: category killers.
Which of the following is not a reason why growth in the supermarket sector has
been consistently declining over the last decade? - ANSWER: the general rise in food
costs
________ stores are small, self-service retailers that aim to capture sales from
people who are willing to pay higher prices in exchange for the ease of purchase
these retailers
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