ARE 136 Ch. 2 UPDATED Exam Questions and CORRECT Answers
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ARE 136
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ARE 136
ARE 136 Ch. 2 UPDATED Exam Questions
and CORRECT Answers
Media conglomeration broadly concerns how there used to be a few main players in the
media business but now many more channels and other forms of media are emerging.
a. True
b. False - Correct Answer- False
Social media is an example ...
ARE 136 Ch. 2 UPDATED Exam Questions
and CORRECT Answers
Media conglomeration broadly concerns how there used to be a few main players in the
media business but now many more channels and other forms of media are emerging.
a. True
b. False - Correct Answer- False
Social media is an example of the explosion of new media in recent years.
a. True
b. False - Correct Answer- True
The old-style power struggles in the advertising industry were mild compared to the 21st-
century power struggle going on in the industry now; consumers are tired of ads on every
screen, so industry needs to adapt successfully to the new technologies that consumers are
willing or even eager to use.
a. True
b. False - Correct Answer- True
Blogs have emerged as sophisticated sources of brand and product information and can
synergize with social media.
a. True
b. False - Correct Answer- True
Due to the backlash against advertising that clutter can cause, advertisers are integrating more
tools within the overall promotional effort to reach more consumers in different ways, such as
through mobile or social media or digital content.
a. True
,b. False - Correct Answer- True
From Facebook to Twitter to Snapchat, consumers are seeking out information environments
where they control their exposure to information rather than an advertiser or media company
being back in control.
a. True
b. False - Correct Answer- False
The idea behind crowdsourcing, which happens to be very synergistic with social media, is to
prevent ideas about a new brand from becoming public to consumers.
a. True
b. False - Correct Answer- False
The goal of creating persuasive communication is to attract attention and develop preference
for a brand. This can be done well with integrated brand promotion via both digital and
traditional marketing communications tools.
a. True
b. False - Correct Answer- True
Proctor & Gamble, a major company, can reach 70-80 million Facebook users through
careful targeting.
a. True
b. False - Correct Answer- True
Advertisers include business organizations, but exclude not-for-profit organizations.
a. True
, b. False - Correct Answer- False
Trade resellers of consumer products and services are the most prominent users of advertising
and promotion.
a. True
b. False - Correct Answer- False
Retailers that sell in national or global markets are the most visible reseller advertisers and
promotion users.
a. True
b. False - Correct Answer- True
At the local level, small retail shops deal only with household customers.
a. True
b. False - Correct Answer- False
It is common for social organizations to advertise at the national, state, and local levels.
a. True
b. False - Correct Answer- True
The advertising used by social organizations has a fundamentally different purpose compared
to the advertising carried out by major multinational corporations.
a. True
b. False - Correct Answer- False
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