Events Exam 1 UPDATED Exam Questions and CORRECT Answers
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Events Exam 1 UPDATED Exam
Questions and CORRECT Answers
MEEC - Correct Answer- -Meetings
-Expositions
-Events
-Conventions
What is a meeting? - Correct Answer- -Gathering of people for a certain reason goal
APEX - Correct Answer- A series of industry developed standards
What is a meeting? - Correct Answer- -Gathering of people for a certain reason goal
APEX - Correct Answer- A series of industry developed standards
-Purpose of standards: compare ourselves to one another to see how we are doing- insurance
of quality and safety.
CIC convention industry council - Correct Answer- Made up of 19,000 properties and over
100,000 members
-Organization an Professionalization of MEEC industry. That runs and executes conferences
-Purpose: exchange information, keep up to date, credential
Events - Correct Answer- -Tourism is when you talk about these segments
-Hospitality is when you actually do it.
Lodging - Correct Answer- -most meeting and events have a lodging component
-most profitable and may or may not be an important part of an event
-incidental
Food and Beverage - Correct Answer- -very important at a wedding
-corporate meeting the likely vegetable choice is- selected by the chef
Transportation - Correct Answer- -Involves 3 things
1.getting there and back
,2.more important- while you are there: site selection- do i select a site that the transport is by
tram, bus, etc OR moving by foot
Attractions - Correct Answer- Important&can be central to an event
ex. meeting in las vegas or disney
Entertainment - Correct Answer- allied with attractions
Shopping - Correct Answer- -One of the most popular things to do BUT not a reason to
(generally)
-People on vacation will spend more on boutiques etc than they will at home
-Appeals more to women than to men, BUT has universal appeal because it YEAR AOUND,
WEATHER PROOF, everyone can do it and intergenerational(Karlism)
Economic Impact - Correct Answer- -1.87 million meetings held every year in US
-225 million people
-115 billion dollar industry
-1.78 million jobs
-larger than the sports industry
MBECs - Correct Answer- -Meetings & Business
-Events
-Competency Standards: industry continues to set better and higher standards
Standards are driven by two sources - Correct Answer- 1. consumer feedback
2. marketplace
Strategic Planning (12 domains) - Correct Answer- Every event is driven by its purpose
Project Management (12 domains) - Correct Answer- Is how we accomplish the goal- full of
parts
, Risk management(12 domains) - Correct Answer- -Needs to be central to everything that we
do
-Never 100% effective
-Standard for Risk Management: standard we use is what would a prudent person do. doing
what a reasonable person would do.
Financial Management(12 domains) - Correct Answer- -Budgets&managing them
-Contingency: back up plan! Something to implement, not IF but WHEN stuff happens
-Contingency in budgets for things to be more expensive
Administration (12 domains) - Correct Answer- -The process of overseeing and being sure
the project management is working
-Vision statement: where we want to go
-Mission statement: how we are going to get there
Stakeholder management (12 domains) - Correct Answer- -Managing the people
-What is a stakeholder?: someone who has ownership interest or another kind of interest
-We need to manage the expectation of the owner, the owner of a corporation expects a profit
and growth. we need to fulfill the expectation of the stakeholder, which can be the board of
directors of association, or corporation or the parents of the bride
-fulfilling expectation of stakeholder can be a profit or a goal
Site management (12 domains) - Correct Answer- managing the site-rent, suitability-
compatibility-safety&appropriateness
Marketing (12 domains) - Correct Answer- -Marketing for a corporate meeting? not they have
to go, it is their job
-association meeting:brought in by the vibrancy of the content
-technique vs method of acting(meryl streep: leading acress because of her technique to be
anything)
Marketing vs Sales - Correct Answer- Marketing=creating the need
-Sales= making the sale
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