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Social Media Certification Final Exam Study Guide Questions and Answers Graded A 2024
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True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And Photo, Often With Fun Filters And "Stickers" That Disappear After A Short Period Of Time (1-24 Hours). -Correct Answer True Which Network Has The Longest Life For A Piece Of Content? Facebook LinkedIn Snapchat Pinte...

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Social Media Certification Final Exam



Social Media Certification Final Exam Study
Guide Questions and Answers Graded A 2024
True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And Photo,
Often With Fun Filters And "Stickers" That Disappear After A Short Period Of Time (1-
24 Hours). -Correct Answer ✔True

Which Network Has The Longest Life For A Piece Of Content?

Facebook
LinkedIn
Snapchat
Pinterest -Correct Answer ✔Pinterest

True Or False? A Buyer Persona Is As Important As Business Objectives When
Developing A Social Media Strategy -Correct Answer ✔True

Why Would You Want A Service To Help You Manage And Discover Influence?

-To help you discover what hashtags are working the best
-To determine which channels are the most important
-To know what type of customer information to regularly monitor
-To identify individuals who have the biggest following and high social clout -Correct
Answer ✔To identify individuals who have the biggest following and high social clout

True Or False? The Best Way To Choose The Right Social Media Tool Is To Think
About Your Business Goals, Then Narrow Down Your Choices Based On That Goal
Criteria. -Correct Answer ✔True

What Do Senior Leaders Care About When It Comes To Your Social Media Plan?
Choose All That Apply.

-Sentiment
-Competitive advantage
-Click-through rates
-Customer satisfaction
-Number of social followers -Correct Answer ✔Competitive advantage , Customer
Satisfaction

True Or False? Simon Sinek Says That People Want To Buy What You Have. They
Don't Care About What You Believe. -Correct Answer ✔False




Social Media Certification Final Exam

,Social Media Certification Final Exam


True Or False? In Social Media, A Service Level Agreement (SLA) Refers To How
Much Time Passes Between When A Customer Reaches Out And When The Company
Responds. -Correct Answer ✔True

What Is The Biggest Challenge That Most Social Media Practitioners Have?

-Hiring the right number of people
-Developing the right amount of content
-Getting executive buy-in for social ideas
-Retaining customers -Correct Answer ✔Getting executive buy-in for social ideas

Which Of The Below Is Not One Of The Five Types Of Social Media Models?

-Distributed
-Dandelion
-Holistic
-Hub and Spoke -Correct Answer ✔Distributed

Which Of The Following Is NOT A Benefit Of Having A Social Media Strategy?

-Social media helps you expand your other marketing efforts.
-Social media helps you attract buyers.
-Social media helps you send better emails.
-Social media is a key driver for word-of-mouth marketing. -Correct Answer ✔Social
media helps you send better emails.

True Or False? You Should Revisit Your KPIs Every 18 Months. -Correct Answer
✔False

When It Comes To Social Listening, How Do You Know Which Social Networks To Start
With?

-Start with the social networks your buyer personas use to learn about and interact with
brands.

-Facebook has over two billion monthly active users, so start there.

-Create an account on all of them, and see which ones your audience gravitates
towards.

-If you haven't started your social presence by now, unfortunately it's too late. -Correct
Answer ✔Start with the social networks your buyer personas use to learn about and
interact with brands.

How Can Social Media Monitoring Inform Your Sales And Product Teams?



Social Media Certification Final Exam

, Social Media Certification Final Exam


-Your competitors' marketing material can be copied and used for your own product or
service.

-Your product team can explain to customers exactly why they built that feature a
certain way.

-Your sales team can listen to their closed/won deals and find great upsell opportunities
via social listening.

-Customer feedback, whether positive or negative, can help sales people and product
teams better solve for the customer's needs. -Correct Answer ✔Customer feedback,
whether positive or negative, can help sales people and product teams better solve for
the customer's needs.

Why Do You Need To Develop A Business Case For A New Social Monitoring
Technology?

-It's an important skill for professionals to be able to analyze and communicate the
return on investment expected from their requested budget.

-So that after the investment is made, you can go back and see whether it has lived up
to expectations.

-To clearly outline the expected value gained from a software investment and set the
expectation with your manager of how you'll realize that value.

-Social monitoring technology is particularly expensive and difficult to determine a return
on investment. -Correct Answer ✔To clearly outline the expected value gained from a
software investment and set the expectation with your manager of how you'll realize that
value.

What Should You Do If Your Competitor Has A Big Public Blunder?

-Send my sales team to follow up with every negative post about the incident so that we
can take this opportunity to win their business.

-Amplify the competitor's blunder, telling your followers "See this? We would never do
this."

-Maintain a helpful approach and have empathy for the company's missteps. Reply
thoughtfully and empathetically to posts where appropriate.

-Stay completely silent and make sure your company never experiences the same
thing. -Correct Answer ✔Maintain a helpful approach and have empathy for the
company's missteps. Reply thoughtfully and empathetically to posts where appropriate.



Social Media Certification Final Exam

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