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YOUTUBE MUSIC EXAM QUESTIONS AND ANSWERS
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YOUTUBE MUSIC EXAM QUESTIONS ANDANSWERS
How to brand on YouTube? - ANSWER For many artists, a YouTube
channel is an extension of their online or offline brands.
keep visual branding consistent: the channel name, icon, and banner art
should be verbally and visually consistent
branding checklist - ANSWER All channel visuals align on branding.
The channel banner incorporates the brand identity.
The channel icon is reflective of the artist as an easily recognizable
image or logo.
Branding promotes the artist's latest release or tour, or their most
popular content if in between promotional cycles.
Banner art - ANSWER display band photos, album artwork, or other
brand imagery. Or, use it to promote tour dates, an album release,
special events, and more.
biggest impression
update the banner often.
Channel name - ANSWER performing name to maintain one brand
across their social platforms and can help with SEO and discovery of
their music.
If an artist plans to produce only one type of video, like vlogs,
collaborations, or acoustic renditions of their music, then you could
consider naming the channel accordingly.
Icon - ANSWER Choose an icon that fans will recognize, whether it's a
headshot, a logo, or another meaningful image. Icons tend to perform
best when they're high-contrast, visible on a dark or light background
,make the best of youtube sections - ANSWER Use each section to
communicate what the artist offers as a whole, introduce viewers to the
content, and entice them to watch more.
Why use a welcome video? - ANSWER - make a 1st impression
- promote most recent release
- channel trailer
Get the most out of playlists - ANSWER Share a song as the first video
in a playlist when you link to it. This ensures that the artist's music keeps
playing after the song ends.
Organize and curate content into varied playlists - just a few will do.
Alternate between new and catalog content to keep fans engaged with
the artist's full body of work.
Update playlists regularly.
Promote playlist links in descriptions, cards, and end screens.
How to use playlists - ANSWER EPs and mixtapes
Favorite covers
TV appearances and interviews
Tour footage
Favorite throwbacks
Live performances
Behind-the-scenes
Albums
Original content
Fan reactions
Collaborations
Decades or career eras
Acoustic versions
Get the most out of cards - ANSWER Make sure cards appear at
relevant moments in videos.
New releases
Playlists
Popular videos
,Downloads
Tours
Merchandise
The artist's website
How to use end screens - ANSWER program end screens to promote
an artist's videos, playlists, channel, and websites during the last 5-20
seconds of a video
*What can you do to improve a channel's visual branding? - ANSWER
Redesign the channel banner
Integrate social media branding
Upload a better channel icon
*Which two features help you organize an artist's videos? - ANSWER
Channel sections and playlists
*What's a good reason to update an artist's channel banner? -
ANSWER To support a tour announcement
To complement a new channel icon
To support the release of an official music video
Search and discovery on YouTube - ANSWER algorithm tries its best
to follow the audience by paying attention to things like:
What they watch.
What they don't watch.
How much time they spend watching.
Likes and dislikes.
"Not interested" feedback.
Boost discovery by - ANSWER - Continue to produce creative,
shareable videos that fans like.
- Encourage fans to engage with the artist's videos and channel.
- Highlight both new and already-popular videos to keep fans engaged
with the artist's catalog.
, - Use accurate titles, descriptions, and tags.
- Use an interesting or exciting thumbnail image that represents video.
- Use playlists to keep fans engaged and to guide them to more content
they might enjoy.
Suggested Videos - ANSWER - Create playlists to boost the likelihood
of the artist appearing again in a play sequence.
- Add end screens, cards, links, and calls-to-action to the artist's videos
to guide viewers to more of their content.
Search - ANSWER - Make sure video metadata - titles and descriptions
- accurately describe the videos.
- Make sure the title and description snippets are readable on most
common screen sizes.
- Monitor trends and consider making videos around trending topics or
seasonal terms.
- Check YouTube Analytics for the search terms viewers are using when
they discover your videos, and be sure to include them in video
metadata.
Smartly increase traffic - ANSWER Use traffic sources data to
understand where viewers are finding an artist.
Look at the channel's device metrics to determine the distribution of
device types that contribute to traffic.
Home - ANSWER - Upload videos consistently to maintain a steady
stream of new content.
- Time your uploads so that every new song has a video for viewers to
find.
- Update your branding to complement new releases - or to reflect
popular content in between release cycles - and grab viewers' attention.
- Continue doing what helps the channel grow, and experiment
thoughtfully.
Subscriptions - ANSWER - In videos, have the artist ask viewers to
subscribe when sentiment is highest.
- Have the artist tell viewers what to expect from their channel when they
subscribe.
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