Google Ads Search Certification Exam
with correct Answers
Charlie is working to improve the quality score of a Google Search ad by improving his
expected click-through rate (eCTR). Which of the following actions might improve
Charlie's eCTR? - Answers -Including keywords in his ad text
Lola is in the process of selecting a campaign type to suit her business objectives. Why
is it important that she consider business objectives before choosing her campaign
type? - Answers -The campaign type chosen will determine where her ads appear and
the format of those ads.
Barbara's boss has asked her to use Google Ads to reach as many users searching as
possible for terms around the services their business offers. Which keyword match type
would help Barbara reach the most search queries that potential clients are using? -
Answers -Broad
Layla is learning about the benefits of using search ad extensions and has come to
know that they can help to increase user engagement. What are two other benefits that
search ad extensions can contribute to performance? (Choose two.) - Answers -- More
qualified leads
- Better ad quality
Jacob's physical toy store relies on offline metrics, such as store visits and in-store
sales. He's heard that specialized campaign types can help him meet these kinds of
goals. Which campaign type can help Jacob achieve his offline business objectives? -
Answers -local
Francis tries to explain to his boss the benefits of using automated bidding. Match these
aspects of automated bidding with the benefits they serve.
- Auction-time Bidding
- Depth of signals used & cross analysis
- Machine Learning
- Time Saved - Answers -1. Auction-time = tailors bids to each user's unique context,
using relevant signals present at auction time
2. Depth of Signals. Used & Cross Analysis = Integrates a large variety of signals and
considers new ones to evaluate user intent
3. Machine Learning = algorithmically helps set the appropriate bid for each and every
auction
4. Time Saved = alleviates the strain on marketing resources by automating more
manual tasks
,Tim is looking to buy a new skateboard. He goes to Google Search to research and
purchase the best skateboard he can find. Organize the following steps in the logical
order to describe how Tim's interaction with Google Search Ads would occur from start
to finish. (5) - Answers -1. Tim searches for "best skateboards".
2. Tim scans the search results.
3. Tim launches a Google Search ad.
4. Tim browses different skateboards on the website he navigated to.
5. Tim makes a purchase from the website he navigated to.
Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She
understands that she can reach a significant portion of people on the internet with the
help of a Display campaign. In what way will a Display campaign achieve Ingrid's
marketing goal? - Answers -Her ads will serve on website content related to her
business or her customers' interests, based on her targeting decisions.
Every ad contains a URL displaying your website address. You can add two optional
path fields to the display URL in a text ad. What's an advantage of using these optional
path fields? - Answers -To give users an idea of the content they'll see upon clicking the
ad
Mary has been familiarizing herself with the different ad components of a text ad. Match
the following text ad component descriptions with the components they describe.
- description
- display URL
- final URL
- headline - Answers -1. Description: Allows advertisers to provide details about their
product or service
2. Display URL: Gives users an idea of where they'll go if they click the ad
3. FInal URL: Takes users to a specific page of a website
4. Headline: Users often will often notice this first
Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his
city during certain hours of the day. Which three areas of his Search campaign does
Yuto need to adjust to achieve this goal? (Choose three.) - Answers -- ad scheduling
- location targeting
- language targeting
Brian manages his company's Google Search Ads campaign. He regularly reviews the
optimization score to make his Google Search campaign as effective as possible.
What's Brian's optimization score based upon? - Answers -Key aspects of his
campaigns, including... -- statistics
- settings
- industry trends
, Jerry understands that expected click-through rate is one of three main factors that
determine the quality score of an ad. What are the two other main factors that Jerry
should focus on to improve the quality score of his ads? (Choose two.) - Answers -- ad
relevance
- ad landing page experience
Which of the following goals can you achieve for your marketing campaign by using
automated bidding?
- Choose what time of day your ads will appear.
- Target specific devices exclusively.
- Reach the right user with the right message at the right time.
- Control the cost of each click. - Answers -reach the right user with the right message a
the right time
Mario owns a store that sells skateboard equipment. Mario understands that people are
most likely to notice his headline text in a text ad. What should Mario include in his
headline?
- A phone number where customers can contact him
- Messaging that includes "Click Here!"
- The physical address of his store
- At least one of his keywords - Answers -at least ONE of his keywords
Michelle recently launched a new product called **Wonder Boots**. The brand has
already become well-known in her industry. She wants to attract more traffic via Google
Ads but only for searches that are solely for her product name (**Wonder Boots**).
Which keyword match type should Michelle use to attract traffic strictly for searches for
the **Wonder Boots** product name? - Answers -Exact match
Clara is an advertising director who's tasked with optimizing her company's Google
Search campaign. How can Clara use the optimization score to benefit her campaign? -
Answers -to identify opportunities to improve campaign performance
Linda recognizes that a Google Search campaign could bring significant value to her
eCommerce business. Which two solutions can Linda achieve via a Google Search
campaign? (Choose two.)
- A video can present a summary of her products to people showing an interest in her
business.
- She has the option to show users a photo of each of her products along with titles,
prices, her shop name, and more.
- Her business can show up on search results when businesses similar to hers are
showing up.
- Her business can catch the interest of people while they're engaged with a mobile app.
- Her business can have a presence at the exact moment someone is searching for the
kinds of products she offers. - Answers -- Her business can show up on search results
when businesses similar to hers are showing up.
with correct Answers
Charlie is working to improve the quality score of a Google Search ad by improving his
expected click-through rate (eCTR). Which of the following actions might improve
Charlie's eCTR? - Answers -Including keywords in his ad text
Lola is in the process of selecting a campaign type to suit her business objectives. Why
is it important that she consider business objectives before choosing her campaign
type? - Answers -The campaign type chosen will determine where her ads appear and
the format of those ads.
Barbara's boss has asked her to use Google Ads to reach as many users searching as
possible for terms around the services their business offers. Which keyword match type
would help Barbara reach the most search queries that potential clients are using? -
Answers -Broad
Layla is learning about the benefits of using search ad extensions and has come to
know that they can help to increase user engagement. What are two other benefits that
search ad extensions can contribute to performance? (Choose two.) - Answers -- More
qualified leads
- Better ad quality
Jacob's physical toy store relies on offline metrics, such as store visits and in-store
sales. He's heard that specialized campaign types can help him meet these kinds of
goals. Which campaign type can help Jacob achieve his offline business objectives? -
Answers -local
Francis tries to explain to his boss the benefits of using automated bidding. Match these
aspects of automated bidding with the benefits they serve.
- Auction-time Bidding
- Depth of signals used & cross analysis
- Machine Learning
- Time Saved - Answers -1. Auction-time = tailors bids to each user's unique context,
using relevant signals present at auction time
2. Depth of Signals. Used & Cross Analysis = Integrates a large variety of signals and
considers new ones to evaluate user intent
3. Machine Learning = algorithmically helps set the appropriate bid for each and every
auction
4. Time Saved = alleviates the strain on marketing resources by automating more
manual tasks
,Tim is looking to buy a new skateboard. He goes to Google Search to research and
purchase the best skateboard he can find. Organize the following steps in the logical
order to describe how Tim's interaction with Google Search Ads would occur from start
to finish. (5) - Answers -1. Tim searches for "best skateboards".
2. Tim scans the search results.
3. Tim launches a Google Search ad.
4. Tim browses different skateboards on the website he navigated to.
5. Tim makes a purchase from the website he navigated to.
Ingrid wants to acquire a lot of exposure for a new product line that she's launching. She
understands that she can reach a significant portion of people on the internet with the
help of a Display campaign. In what way will a Display campaign achieve Ingrid's
marketing goal? - Answers -Her ads will serve on website content related to her
business or her customers' interests, based on her targeting decisions.
Every ad contains a URL displaying your website address. You can add two optional
path fields to the display URL in a text ad. What's an advantage of using these optional
path fields? - Answers -To give users an idea of the content they'll see upon clicking the
ad
Mary has been familiarizing herself with the different ad components of a text ad. Match
the following text ad component descriptions with the components they describe.
- description
- display URL
- final URL
- headline - Answers -1. Description: Allows advertisers to provide details about their
product or service
2. Display URL: Gives users an idea of where they'll go if they click the ad
3. FInal URL: Takes users to a specific page of a website
4. Headline: Users often will often notice this first
Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his
city during certain hours of the day. Which three areas of his Search campaign does
Yuto need to adjust to achieve this goal? (Choose three.) - Answers -- ad scheduling
- location targeting
- language targeting
Brian manages his company's Google Search Ads campaign. He regularly reviews the
optimization score to make his Google Search campaign as effective as possible.
What's Brian's optimization score based upon? - Answers -Key aspects of his
campaigns, including... -- statistics
- settings
- industry trends
, Jerry understands that expected click-through rate is one of three main factors that
determine the quality score of an ad. What are the two other main factors that Jerry
should focus on to improve the quality score of his ads? (Choose two.) - Answers -- ad
relevance
- ad landing page experience
Which of the following goals can you achieve for your marketing campaign by using
automated bidding?
- Choose what time of day your ads will appear.
- Target specific devices exclusively.
- Reach the right user with the right message at the right time.
- Control the cost of each click. - Answers -reach the right user with the right message a
the right time
Mario owns a store that sells skateboard equipment. Mario understands that people are
most likely to notice his headline text in a text ad. What should Mario include in his
headline?
- A phone number where customers can contact him
- Messaging that includes "Click Here!"
- The physical address of his store
- At least one of his keywords - Answers -at least ONE of his keywords
Michelle recently launched a new product called **Wonder Boots**. The brand has
already become well-known in her industry. She wants to attract more traffic via Google
Ads but only for searches that are solely for her product name (**Wonder Boots**).
Which keyword match type should Michelle use to attract traffic strictly for searches for
the **Wonder Boots** product name? - Answers -Exact match
Clara is an advertising director who's tasked with optimizing her company's Google
Search campaign. How can Clara use the optimization score to benefit her campaign? -
Answers -to identify opportunities to improve campaign performance
Linda recognizes that a Google Search campaign could bring significant value to her
eCommerce business. Which two solutions can Linda achieve via a Google Search
campaign? (Choose two.)
- A video can present a summary of her products to people showing an interest in her
business.
- She has the option to show users a photo of each of her products along with titles,
prices, her shop name, and more.
- Her business can show up on search results when businesses similar to hers are
showing up.
- Her business can catch the interest of people while they're engaged with a mobile app.
- Her business can have a presence at the exact moment someone is searching for the
kinds of products she offers. - Answers -- Her business can show up on search results
when businesses similar to hers are showing up.
