Strategy and international business Guides d'étude, Notes de cours & Résumés

Full summary of all articles, videos, lectures, and book chapters for the course Corporate Strategy and Growth (BMSM03) for the MSc Strategic Management at the Rotterdam School of Management. Includes: Bowman, C. and V. Ambrosini (2003). How the resource-based and dynamic capability views of the firm inform corporate-level strategy. British Journal of Management, 14 (4): 289-303.Collis, D.J. and C.A. Montgomery (1998). Creating corporate advantage. Harvard Business Review, 76 (3):70-83.Puranam,...

A short summary of Corporate Strategy and Growth covering all essential content of video's, articles, book chapters, and lectures. Includes the following articles: Bowman, C. and V. Ambrosini (2003). How the resource-based and dynamic capability views of the firm inform corporate-level strategy. British Journal of Management, 14 (4): 289-303.Collis, D.J. and C.A. Montgomery (1998). Creating corporate advantage. Harvard Business Review, 76 (3):70-83.Puranam, P. and B. Vanneste (2016). Corporate ...

Summary on articles, book, lectures and videos combined. Sources (besides book): Plenary sessions 2022 CSG RSM Raymond van Wijk • Bauer, F. and K. Matzler (2014). Antecedents of M&A success: The role of strategic complementarity, cultural fit, and degree and speed of integration. Strategic Management Journal, 35 (2): 269-291. • Steigenberger, N. (2017). The challenge of integration: A review of the M&A integration literature, International Journal of Mana...

A detailed summary of Corporate Strategy and Growth including summaries of all videos, articles, book chapters, and lectures. Includes the following articles: Bowman, C. and V. Ambrosini (2003). How the resource-based and dynamic capability views of the firm inform corporate-level strategy. British Journal of Management, 14 (4): 289-303.Collis, D.J. and C.A. Montgomery (1998). Creating corporate advantage. Harvard Business Review, 76 (3):70-83.Puranam, P. and B. Vanneste (2016). Corporate strate...

Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing