Guest lectures marketing Guides d'étude, Notes de cours & Résumés

An in-depth summary of the class notes from Strategic Marketing Management, contains all lectures and guest lectures (cases) discussed in the academic year

College aantekeningen en college samenvatting Marketing Communication And The Consumer (S_MCC). Gebaseerd op de colleges van de docenten, exclusief guest lectures. Document volgt rode draad van de colleges.

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

Dit is de samenvatting van de 4e guest lecture van marketing 1 voor TEW bedrijfskunde, SEW en HI

A summary of the lectures of Strategic Marketing Management for Marketing management and marketing analytics at Tilburg University. This includes all the content discussed in the lectures, guest lectures, and web clips.

This document is a summary of all tutorials and lectures for the 2023 course Consulting Methods (6013B0526Y), part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam

Marketing Startegy Summary of all lectures including guest lectures by The House of Marketing and Renoon. Contains all concepts from articles and lecture recordings necessary for the exam.

Summary of Articles & Lectures, 2022-2023, Pages 16 Lecture 1: Introduction to Value Appropriation: Formal and Informal Protection Mechanisms - James, S. D., Leiblein, M. J., Lu, S. (2013), “How Firms Capture Value from their Innovations,” Journal of Management, 39(5): 1123–1155. - Sofka, W., de Faria, P., & Shehu, E. (2018). Protecting knowledge: How legal requirements to reveal information affect the importance of secrecy. Research Policy, 47(3), 558-572. - Schilling, M. (2010),...

ALL lectures for the course Digital Marketing and Technology. The articles discussed in the lectures are also mentioned to make it easier for the open-book exam. One (of the three) guest lecture is mentioned, however, they are not exam material. Take a look at my profile for my other summaries. I also sell the lectures and knowledge clips for Marketing Strategy (MS).