Digital marketing - Guides d'étude, Notes de cours & Résumés

ALL articles for the course Digital Marketing and Technology, ready to rock the exam! :) I also mentioned the lectures about the same topic to make it easier during the open-book exam.

This document contains all the notes during the lectures and tutorials given. Additional notes that were not in the slides and it contains practice questions for the exam.

Digital Marketing correct answers the use of new media or digital technology to achieve marketing and business goals Outbound Marketing correct answers "push" marketing- tries to reach consumers through general media advertising as well as through in-person contact Drive Product Recall correct answers an outbound marketing goal to achieve product repetition, reaching a larger audience and driving memorable experiences Inbound Marketing correct answers "pull" marketing- drawing in po...

This document contains a detailed summary of all the required articles for the course Digital Marketing & Technology (E_MKT_DMT), in 2023.

Digital marketing correct answers the use of new media or digital technology to achieve marketing and business goals outbound marketing correct answers begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service inbound marketing correct answers involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your ...

Hier een samenvatting van een deel van het boek Basisboek Online Marketing voor het vak Digital Marketing

This essay is a distinction-level work for Unit 17: Digital Marketing Assignment 2. You can efficiently work on your assignment by following my layout. in order to achieve the best grade (Distinction). All of the following criteria is met in this document D3 Produce creatively a digital marketing campaign, justifying the key decisions taken and potential improvements that could be used to create brand loyalty. M3 Produce a detailed digital marketing campaign and demonstrate how it integrates ...

what is digital marketing correct answers the use of new media or digital technology to achieve marketing and business goals characteristics most closely associated with inbound marketing correct answers - pull strategy - attracts leads by providing helpful content - closely aligned with digital marketing characteristics most closely associated with outbound marketing correct answers - push strategy - uses volume and repetition to spread word of existence - associated with traditional ...

- Well-structured summary with all necessary information - All unnecessary info has been removed - Clearly indicated what is exam material for the exam and what is not - With this summary, you do not need extra material to study for the exam - Univeristy of Antwerp given by Prof. Dr. Annouk Lievens