Marketing communications - Guides d'étude, Notes de cours & Résumés

Een samenvatting van alle literatuur en college slides voor het vak Narratieve communicatie (master communicatie en beïnvloeding of als keuze vak) aan de Radboud Universiteit. De samenvatting bevat de volgende artikelen: Bruner, J. (1991). The narrative construction of reality. Critical inquiry, 18(1), 1-21. Sanders, J., & Van Krieken, K. (2023) Narratieve analyse. In J. Karreman & R. van Enschot (eds.) Tekstanalyse (vijfde, herziene druk). Van Gorcum. Sanders, J., & Van Krieken, K. (201...

Een samenvatting van de lessen marketing communications (zonder de zelfstudie). Ik heb een 16/20 behaald met deze samenvatting.

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

Summary of chapters 1-7 and 10 from the book Integrated Advertising, Promotion, and Marketing Communications, Global Edition. These are all the chapters needed for the exam in the first year's subject Marketing Communication and Branding

SUMMARY MCC - Marketing Communications & Consumer

A summary of all the web clips of Marketing Communication, including comments and elaborations of the concepts. From the Marketing Communication class at Tilburg University, year 2022-2023

The summary includes all lectures and notes, a summary of all assigned articles and book chapters of the marcom course at Tilburg University in 2024

Extensive summary of all lectures MCC 2023 including guest lectures!

The articles of marketing communication and the consumer summarized.

College aantekeningen en college samenvatting Marketing Communication And The Consumer (S_MCC). Gebaseerd op de colleges van de docenten, exclusief guest lectures. Document volgt rode draad van de colleges.