Ansoff matrix Guides d'étude, Notes de cours & Résumés
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IB Business Management HL Exam Questions with Complete Solutions
- Examen • 7 pages • 2024
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Ansoff Matrix - ANSWER-Market Penetration, Market Development, Product Development, Product Diversification 
 
Business Plan - ANSWER-a written statement of the business's goals and objectives, and the steps to be taken to achieve them. 
 
Company/ Corporation - ANSWER-legal entity separate from its owners 
 
Cooperative - ANSWER-A business that is owned by the members it serves and is managed in their interest. 
 
Corporate Social Responsibility - ANSWER-business's concern for society's welf...
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Midterm 1 MKTG 300 CSULB - Nguyen Exam study guide 2024 latest update already graded A+
- Examen • 14 pages • 2024
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Chapter 1 
 
 
 
Types of Marketing Management Orientations 
Product, Sales, Market, and Societal Marketing. 
 
 
 
Product Orientation 
focuses on what they can make best, instead of what the customers want. (what can we do) 
 
 
 
Sales Orientation 
focuses on what the company can sell. 
 
 
 
Market Orientation 
focuses on not only internal factors(production, sales) but on external factors (what the customer is looking for). 
 
 
 
societal marketing orientation 
keep society interest at hea...
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Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Exam Questions and Answers 100% Pass
- Examen • 8 pages • 2024
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Certified Product Manager - Online Course and 
Exam - 280 Product Group / AIPMM Exam 
Questions and Answers 100% Pass 
Characteristics of a service and example for each - Answer- Inseparability - Bank visit 
Intangibility - University Course 
Variability - Customer Service 
Perishability - Airline flight 
What are Kotler's 4 Market Strategies? - Answer- Product, place, price, promotion 
What are Porter's 5 forces? - Answer- Bargaining power of suppliers 
Bargaining power of customers 
Threat o...
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AQA A-Level Business Studies Revision Notes (ALL THEORIES)
- Notes de cours • 13 pages • 2023
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This Document is filled with ALL AQA A-Level Business theories that you need to know for the 2023 exams Commencing. It covers AS theories as well as A-Level so you have got all you need.
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WGU D373: PA - Applies Strategic Marketing Tools and Methodologies (Quizzes & Ans) 2024
- Examen • 2 pages • 2024
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WGU D373: PA - Applies Strategic Marketing Tools and 
Methodologies (Quizzes & Ans) 2024 
What is a new company entering an established industry with groundbreaking ideas or products 
known as? -Answer-Disruption 
What is a key factor for product success when a company releases a product that creates a new 
product category? -Answer-Consumer education 
What is the riskiest growth strategy for a company according to the Ansoff Matrix? -Answer- 
Diversification 
Which growth strategy in the Ansoff...
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AIPMM PMM Product Marketing Manager Certification Exam Questions and Answers 100% Pass
- Examen • 14 pages • 2024
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AIPMM PMM Product Marketing Manager 
Certification Exam Questions and 
Answers 100% Pass 
Stages of product life - Answer- Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver Retire 
Stages of the product development process prior to a product being availalable to 
customers: - Answer- Conceive 
Plan 
Develop 
Qualify 
Ansoff Expansion Grid - Answer- Market penetration - sell existing products in existing 
market 
Product development - sell new products in existing market 
Market development - sel...
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D373 - Pre-Test Study Exam Questions with Correct Answers
- Examen • 3 pages • 2024
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What is the foundation step in building a strong bond? Correct Answer selecting a value proposition 
 
What is a significant early objective in the buying process for B2B companies? Correct Answer Lead generation 
 
Which step in the consumer buying process includes assessing online product reviews? Correct Answer Information search 
 
A customer has narrowed down their skateboard options to two different brands. Which step of the customer buying process is the customer in? Correct Answer Evalua...
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Certified Product Manager - Online Course and Exam - 280 Product Group / AIPMM Already Passed 2024
- Examen • 7 pages • 2024
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Certified Product Manager - Online Course and Exam - 280 
Product Group / AIPMM Already Passed 2024 
Characteristics of a service and example for each - Answer ️️ -Inseparability - Bank visit 
Intangibility - University Course 
Variability - Customer Service 
Perishability - Airline flight 
What are Kotler's 4 Market Strategies? - Answer ️️ -Product, place, price, promotion 
What are Porter's 5 forces? - Answer ️️ -Bargaining power of suppliers 
Bargaining power of customers 
Threa...
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Marketing - Bachelor Business Economics
- Resume • 85 pages • 2023
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I made a marketing summary of all te lectures and slides of the 1st year of marketing. Everything you need to know is covered in this summary
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[NCOI] [MBA] [8.0] - Masterclass Strategisch Management - [2022/2023]
- Cas • 28 pages • 2022
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Beoordeling 8.0 
Dit rapport is geschreven voor de opdracht van de Masterclass Strategisch Management. Het beschrijft de besluitneming van strategische besluiten en de analyse van een genomen historisch besluit. Tot slot is er een voorstel gemaakt hoe het strategievormingsproces robuuster gemaakt kan worden.
5,99 € pour votre résumé de manuel multiplié par 100 camarades... Faites le calcul : c'est beaucoup d'argent ! Ne soyez pas un voleur de votre propre portefeuille et commencez à télécharger le vôtre maintenant. Découvrez tout sur gagner de l'argent sur Stuvia