Digital marketing - Guides d'étude, Notes de cours & Résumés

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...

De vragen digital marketing uitgewerkt met voorbeelden, toegepast op recente voorbeelden. 1e jaar digital marketing, docent w. deschepper

PM for DISCOUNT :) This is a summary for the course Consumer Behaviour for the MSc Business Administration program at the University of Amsterdam. It is written in semester 1, 2023/2024. All weeks consist of exam practice questions, theories/content mentioned as important for the exam, and answers to assigned reading questions. Please leave a positive rating if satisfied ! :)

Lecture summary and notes of the course Digital Marketing and Technology from Msc Marketing 2021-2022 (VU). This document contains an summary of the lectures with elaboration on the articles. The findings of the articles are explained.

Alle hoofdstukken die behandeld worden in ce10 toets, voor leerjaar 4 Hogeschool van Amsterdam Commerciële Economie Digital Marketing, staat hierin beschreven. - Ik zie dat er een aantal letters zijn weggevallen met typen, geen idee hoe dit gebeurd is. Tekst is alsnog leesbaar!

Extensive summary/lecture notes of the Digital Marketing and Analytics course for the MSc Business Administration program at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however they were incorporated in the lectures and were NOT specifically exam material.

Summary of all the lectures + notes

A complete summary of online marketing including everything that needs to be studied for the exam. Grade: 8.5.

A complete marketing metrics summary written in 2024. It includes lectures and all the information and materials required to study for the exam. Grade: 7.5.