Love brand - Guides d'étude, Notes de cours & Résumés

PVL3702 ASSIGNMENT 1 MEMO - SEMESTER 1 - 2024 - UNISA - DUE : 25 MARCH 2024 (DETAILED ANSWERS WITH FOOTNOTES - DISTINCTION GUARANTEED) ASSIGNMENT 01 QUESTION: Jack is a property developer who is well known for building residential developments. He recently built cluster homes in an upmarket suburb in Cape Town. All the cluster homes are built with the same size and layout, and they only differ with the positioning of each cluster in the complex. This development is brand new, and Jack...

HubSpot Marketing Certification_ For the 2022 assessment exam! Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. When you dig deeper into the development of your buyer persona, what type of inf...

Cluetrain Manifesto - A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- like following Market share - In strategic management and marketing, market share is the percentage or proportion of the total available market or market segment that is being serviced by a company. ...

PVL3702 ASSIGNMENT 1 MEMO - SEMESTER 2 - 2024 - UNISA - DUE : 19 AUGUST 2024 - UNIQUE NUMBER:- 718515 ( FULLY REFERENCED WITH FOOTNOTES- DISTINCTION GUARANTEED) PVL3702 718515 For the first assignment, you are required to read two cases (which are referred to in the next paragraph). Together with the reading of these cases, you must identify and study all the relevant pages in the prescribed textbook to fully answer the assignment question. There could be relevant content in the textb...

MKT-315 GCU MIDTERMCREST method - correct answer C: "Calm the Customer" R: "Repeat the Problem" E: Use "Empathy Statements" S: "Solve the Problem" T: Make a "Timely Response" - Good customer service increases customer loyalty and future sales. Maslow's Hierarchy of Needs - correct answer physiological, safety, love/belonging, esteem, self-actualization Types of Purchases - correct answer new task, straight rebuy, modified rebuy New task/buy - correct answer Purchases...

BCG Growth-Share Matrix - Answer-Cash Cow - High market share, low market Growth Stars - High market share, high market growth ?'s - High market growth, Low market share Dog - Low market growth, low market share Corporate Strategy - Answer-Asks the question - What businesses should we be in? Strategic Business Unit Strategy - Answer-Asks - How do we compete effectively against the competitors? Functional Strategy - Answer-strategy by which managers in specific areas decide how best ...

CX Exam | Questions and Correct Solutions 2024 What does TAM, SAM, SOM stand for? - Answer - -TAM (Total Addressable Market) = the sector's entire revenue opportunity -SAM (Service Addressable Market) = what part of the TAM is being served -SOM (Serviceable Obtainable Market) = What share of the SAM can be captured What are the ways of calculation TAM? - Answer - 1. Top down approach (primary) - MACRO factors at top 2. Bottom up approach (primary) - Start at sunset, expand up 3. Value ...

how does idea generation play a role in the new product development process? - new product development process: strong new product planning, systematic and customer driven for finding and growing new products STEPS: 1. idea generation 2. idea screening 3. concept development and testing 4. marketing strategy development 5. business analysis 6. product development 7. test marketing 8. commercialization idea generation: starts new product development, the systematic search for new...

PVL3702 ASSIGNMENT 1 MEMO - SEMESTER 1 - 2024 - UNISA - DUE : 25 MARCH 2024 (DETAILED ANSWERS WITH FOOTNOTES - DISTINCTION GUARANTEED) ASSIGNMENT 01 QUESTION: Jack is a property developer who is well known for building residential developments. He recently built cluster homes in an upmarket suburb in Cape Town. All the cluster homes are built with the same size and layout, and they only differ with the positioning of each cluster in the complex. This development is brand new, and Jack ap...