Marketing chapter 7 - Guides d'étude, Notes de cours & Résumés

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Marketing Mid-Term summary Marketing Mid-Term summary
  • Marketing Mid-Term summary

  • Resume • 140 pages • 2021
  • This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
  • jcarmen
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Chapter 7 Marketing Communications Chapter 7 Marketing Communications
  • Chapter 7 Marketing Communications

  • Resume • 24 pages • 2021
  • Disponible en pack
  • chapter 7
  • bedrijfseconomieugent
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Samenvatting marketing IBS jaar 1 Samenvatting marketing IBS jaar 1
  • Samenvatting marketing IBS jaar 1

  • Resume • 4 pages • 2021
  • hoofdstuk 1 2 3 5 6 7 19 20 Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
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Summary of ''Foundations of Marketing by John Fahy, 6th edition
  • Summary of ''Foundations of Marketing by John Fahy, 6th edition

  • Resume • 41 pages • 2019
  • whitneyverplak
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Summary Marketing Book Summary Marketing Book
  • Summary Marketing Book

  • Resume • 54 pages • 2019
  • This is a summary of the book "Hooley, G., Piercy, N., Nicoulaud, B. and Rudd. J. (2017), N.F., Marketing Strategy and Competitive Positioning, 6/E, Pearson United Kingdom". Including chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 16, 17, 18, important articles and lecture notes. This is all you need to prepare yourself for your Marketing exam. Please note: some sentences are shorten to make the document more compact.
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Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English) Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)
  • Summary Principles of Marketing, P. Kotler and G. Armstrong, 17th edition, Chapter 1, 2, 7, 16 & 17 (English)

  • Resume • 28 pages • 2019
  • This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.
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Samenvatting Midterm 1, hoofdstuk 1 t/m 7 Samenvatting Midterm 1, hoofdstuk 1 t/m 7
  • Samenvatting Midterm 1, hoofdstuk 1 t/m 7

  • Resume • 23 pages • 2020
  • Duidelijke en complete samenvatting van het boek voor het vak Consument en Marketing / Marketing 2. Voor deze samenvatting is de meest recente druk van dit boek gebruikt. Geschreven in het Engels, zodat het zo veel mogelijk overeenkomt met het boek!
  • liekepbreure
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Samenvatting Marketing Communication Samenvatting Marketing Communication
  • Samenvatting Marketing Communication

  • Resume • 70 pages • 2020
  • Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
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Summary Marketing & Sales Summary Marketing & Sales
  • Summary Marketing & Sales

  • Resume • 38 pages • 2019
  • A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...
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