Burber - Guides d'étude, Notes de cours & Résumés

Two part essay. Part one was creating a valuation for the company Burberry in excel using the the discounted cash flow method, the sheet contains all the formulas and references to values. Part two was a justification for the values used. I used multiple valuation firms (yahoo finance, fidelity, morningstar) to achieve these values and my final valuation came close to theirs. I then was asked to critique the valuation method I used and justify my choice of the risk free rate and risk premium for...

Research, analysis, and application of innovation to Burberry Group PLC Innovation is linked to increased productivity, market share, and profitability. In this section, research and critically assess Burberry Group PLC's innovation strategy.

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the paper describes the brand values and revenues of Burberry;

Distinction grade awarded. Year 3 An overview of the luxury brand that changes its look from 'chav' to luxury. The Digital Strategy, SWOT, PEST,Porter's 5 Forces, segmentation, channels, and two examples of what the brand did to transform itself. References included.

Presentation counting as coursework for consumer behaviour. This explores the case of Burberry and how they went from a "classy" brand positioning to a cool and more marketable model.