Guest lectures marketing Guides d'étude, Notes de cours & Résumés

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

This Strategic Marketing Management Summary includes all the material from the course (including notes & web and guest lectures) to pass the exam!

Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. Tilburg University: Master Communication & Information Sciences

Notes of all lectures, including Bernd's and guest lectures, written in nov-dec 2023 for the course Corporate Social Responsibility, part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam

STILL ACCURATE for the current academic year Clear and structured summary of the course Marketing communications. All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) No extra material needed when you study this summary. Goodluck! - Prof: Lana Mulier

Summary of the full course Topic: Content Marketing at the University of Amsterdam. The file includes all of the lectures and the shorter micro-lectures, and in addition the guest lecture, diagrams, examples and clear explanations of concepts.

Eng: Lectures prof. Marc Goldchstein + guest speakers NL: Hoorcolleges prof. Marc Goldchstein + gastcolleges The whole document is written in English. Chapter 1: Business Ecosystems Chapter 2: Innovation Chapter 3: Entrepreneurial Strategy Chapter 4: Marketing Chapter 5: Intellectual Property Chapter 6: Finance Chapter 7: Entrepreneurial Teams Chapter 8: Legal Aspects # pages: 74 2022-2023

This summary contains all relevant material for the exam, including the lectures, guest lectures and the mandatory literature of the Master course (Digital) Food Marketing

Lectures for the course Marketing Strategy, it's the first lecture and two guest lectures. Look at my profile for other documents such as the knowledge clips and the articles!

This concise summary of 21 pages contains all the readings (textbook + articles), case studies & guest lectures of the elective course Platform Economics and Marketing (BMME193). By learning this summary you are fully prepared for the exam. The textbook summarized is: Platform strategies : a guidebook for entrepreneurs in the platform economy. The guest lectures were about HousingAnywhere and Huispedia. The case studies were 'Updating Dating' and 'Managing Online Reviews on TripAdviso...