Market adoption - Guides d'étude, Notes de cours & Résumés

Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...

Summary of the course strategic innovation management

Summarized articles: o Week 1: lecture 1 & 2  2: Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  2: Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. o Week 2: lecture 3  3: Workman Jr, John P. (1993) Marketing’s limited role in new produc...

This is an extended summary of all lectures for the course Marketing and Innovation (1ZM11). This 44-page document (with a clickable table of contents for easier navigation) summarizes the essence of all topics covered in the course (as far as I could imagine when writing it). It includes as many images & visualizations as possible to clarify the concepts as much as possible, and make them easy to understand.

ENGLISH SUMMARY FOR MBA PROGRAM at KUL Prof.: Teirlinck Peter Textbook: Innovation Management and New Product Development (3423), Paul Trott This document contains a summary of the course content + class notes Course content: Part 1: INNOVATION MANAGEMENT - Innovation management: introduction and national systems of innovation and entrepreneurship - Managing innovation within firms, including market adoption and technology diffusion and operations and process innovation - Managing in...

Content: Summary of all mandatory articles in the Theories of Marketing course. Topic 1: Marketing origins Narver&Slater (1990), The effect of a market orientation on business profitability, journal of marketing, October 1990 Slater and Narver (1998) Customer-led and market-oriented, let’s not confuse the two, strategic management journal, 19, p1001–1006 Current developments in marketing thinking Achrol &Kotler (2012), Frontiers of the marketing paradigm in the third millennium,...

Summary of the following articles: • Tripsas, Mary (1997) Unraveling the process of creative destruction: complementary assets and incumbent survival in the typesetter industry, Strategic Management Journal, 18, 119-142.  Hillebrand, Bas, Ron G.M. Kemp, and Edwin J. Nijssen (2011) Customer orientation and future market focus in NSD, Journal of Service Management, 22(1), 67-84. • Workman Jr, John P. (1993) Marketing’s limited role in new product development in one computer systems fir...

Modeling Product Adoption and Diffusion: The VCR Market

A concise summary of ALL articles for the Marketing and Innovation (1ZM11) exam. The summary is based on the research questions of each article to immediately understand the main objectives of the articles.

Exam (elaborations) TEST BANK FOR Intermediate Accounting IFRS Edition . World markets are becoming increasingly intertwined. The tremendous variety and volume of both exported and imported goods indicates the extensive involvement in international trade. As a result, the move towards adoption of international financial reporting standards has and will continue in the future. 2. Financial accounting measures, classifies, and summarizes in report form those activities and that information ...