Advertising - Guides d'étude, Notes de cours & Résumés

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. + GET ALL THESE BENEFITS: + Safe yourself 80+ hours by using this as your coursebook: - Use it to get FULL POINTS for the bonus quizzes! - Use it for the mandatory reading! - Use it to ACE the open-book exam! + Save yourself 75%! 132 pages total instead of 508! + Use this to save yourself time while still getting all the knowledge! + Pri...

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)

This summary contains all notes from the lectures + from all the articles. It's all we need to know.

Alle stof (college's en boek) voor het van psychology of advertising

This is a summary of the book Foreign Languages ​​in Advertising (ISBN: 978-3-030-31690-7). The lecture notes are also included. This summary was made for the course Foreign Languages ​​in Advertising at Radboud University.

This summary contains all the study material for the multiple choice exam of Attitudes and Advertising. Part of the Major and Minor track of Economic Psychology.

Samenvatting Advertising 1+2 door Tim Smits

This is a summary of the second year course 'foreign languages in advertising'. The summary contains lecture notes, notes from the powerpoints and the book chapters. In addition, I obtained a 9.0/10.0 on the final exam by learning this summary.