Sostac Guides d'étude, Notes de cours & Résumés

SOSTAC model specifies the need of Situational analysis, Objectives, Strategy, Tactics, Actions and Controls in order to design an effective marketing plan

In deze samenvatting vind je alles over het vak marketing vooral de basis. definities zijn gegeven en nog een tal van andere onderdelen

The document is full about theories

This document is a comprehensive summary of the course advanced Marketing with incorporations of the book Digital Marketing by Chaffey, D., Ellis-Chadwick, F. (ISBN: 1579). This summary was made during the course: Advanced Marketing within the International Business Administration program.

This report evaluates Pfizer's social media strategy using the SOSTAC. It contains also a recommendation strategy on what Pfizer can do to improve its current strategy