Tbwa - Guides d'étude, Notes de cours & Résumés

Volledige samenvatting van 4 gastcolleges: - Roularta (Pieter Vermeersch) - TBWA (Gunther van Lany) - Deloitte (Ines Poelmans & Dries van den cruyce) - Lidl (Elke De Vuyst)

In the development of an advertising campaign or message, creative _____ involves determining what the message will say or communicate, while creative _____ deals with how the message will be implemented or executed. A. strategy; tactics B. tactics; strategy C. mission: strategy D. tactics; vision E. vision; mission A The _____ is used as the central theme of the advertising campaign and translated into attention-getting, distinctive, and memorable messages. A. animatic B. big ide...