Marketing Management

A summary for the course Marketing Management (MM), given in year 1. I also sell a handmade summary for the literature of MM. The exam will mostly be lecture based and therefore doable without the literature, however, a question about literature is guaranteed for MM. Good luck on your exam! -Sophie

Dit document bevat een samenvatting van alle lectures die gegeven werden tijdens het vak Marketing Management.

Summary of the Marketing Management course in the first year in the first block of the study International Business Administration at the Erasmus University in Rotterdam.

This document includes detailed and organised notes for a complete lecture note summary of the course. This is ideal for exam preparation, and personally helped me complete the course with a final exam grade of 8.7. It organises the lectures by key cases and by key terminology with elaborate descriptions to ensure a better understanding and better results in the exam and case.

Summary of all the compulsory literature of the course Marketing Management (BT1203) of the International Bachelor of Business Administration. Consist of the mandatory readings from week one: the marketing environment, week two: market research, competitive analysis, consumer behaviour, week three: segmentation & targeting, week four: positioning & pricing strategy, week five: product, branding strategy, channel strategy and week seven: marketing communication strategy & neuromarketing

52 pages of Article summaries for the course ‘Marketing Management’ (BT1203). Includes all course required literature.

Elaborate summary for the course Marketing Management (BT1203). Includes all study material from week 1 to 7, except for the Q&A sessions. Please give me feedback on how I could improve note-taking, so I can take this into account lateron! :)