DECA EXAM QUESTIONS AND ANSWERS

For the long-term success of the business, Stacey's Steamers has decided to add a self-serve laundromat. Which describes the business activity Stacey's Steamers is likely involved in? a) Organizing itself for meeting its objectives b) Establishing a system for retrieving information c) Promoting its new service to potential customers d) Determining what will put it in reach of its goals - Answer- d) Determining what will put it in reach of its goals Effective corporate branding involved creating a) New products on an ongoing basis b) Emotional connections with customers c) Many different advertising messages d) Direct channels of distribution - Answer- b) Emotional connections with customers Channel members' sharing inventory and order-processing information through databases and computer systems is an example of the use of technology in: a) Pricing b) Planning c) Distribution d) Promotion - Answer- c) Distribution Which of the following is a benefit of the business-format franchise arrangement: a) Strict operating hours b) Reduced risk of failure c) Limited number of vendors d) Uniform store appearance - Answer- b) Reduced risk of failure Co-branding works best when two brands are: a) In the same industry segment b) Complementary and more or less equal in stature c) Owned by the same parent company d) Fierce competitors - Answer- b) Complementary and more or less equal in stature Purchasing insurance to cover business risks is an example of business risks' being handled through