Pearson Consumer Behavior 9th Edition Test Bank By Solomon, Main, White, Dahi And Simpson (All Chapters complete, Questions with all correct answers highlighted)

Pearson Consumer Behavior 9th Edition Test Bank By Solomon, Main, White, Dahi And Simpson Chapter 1 1) A marketer who segments a population by age and gender is using to categorize consumers. A) demographics B) psychographics C) roles D) lifestyle 2) A consumer researcher who examines consumers' lifestyles and personalities is studying . A) demographics B) psychographics C) social class D) roles 3) The growth of consumption communities, which give members a forum for sharing opinions and recommendations about specific products, has been most affected by which of the following? A) more frequent use of market segmentation strategies B) the growth of the Web C) decreasing brand loyalty in tough economic times D) the increasing diversity of the American population 4) A marketer uses to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand. A) market filtering strategies B) market segmentation strategies C) the 80/20 strategy D) economies of information 5) The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas , or experiences to satisfy needs and desires is called . A) lifestyle marketing B) role marketing C) consumer behavior D) marketing research 6) A(n) is a person who identifies a need or desire, makes a purchase, and then disposes of a product. A) marketer B) consumer C) influencer D) behavior researcher 7) According to the basic marketing concept, a firm exists to . A) earn profits B) win market share C) establish relationships D) satisfy needs 8) Which of the following explains how a minority of a product's users make up a majority of sales of the product? A) RFID theory B) the 80/20 rule C) market segmentation D) u-commerce 9) People who belong to the same social class have which of the following in common? A) income levels B) personalities C) ethnicity D) family structure 10) Which of the following marketing philosophies emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time? A) differentiated marketing B) global marketing C) services marketing D) relationship marketing 11) Wal-Mart tracks the habits of the 100 million customers who visits its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of marketing. A) undifferentiated B) database C) relationship D) consumer-generated 12) For marketers, is the most important marketing phenomenon of this decade. A) consumer-generated content B) culture jamming C) transformative consumer research D) economics of information 13) The sociological perspective of takes the view that much of consumer behavior resembles actions in a play. A) role theory B) group theory C) relationship marketing D) consumerspace research 14) According to your text, which of the following countries is expected to soon be the home of seven of the world's largest malls? A) the United States B) China C) Australia D) Brazil 15) If in the future you use a wearable computer that allows you to access computer networks wherever you are, you will be using a developing form of commerce called . A) U-commerce (ubiquitous commerce) B) e-commerce (electronic commerce) C) G-commerce (global commerce) D) L-commerce (lifestyle commerce) 16) Which of the following is an example of C2C e-commerce? A) RFID tags B) virtual brand communities C) database marketing D) u-commerce 17) Rules of conduct based on universal values such as honesty, trustworthiness, and fairness that guide actions in the marketplace are referred to as . A) social marketing policies B) consumer activism policies C) consumer ethics D) business ethics 18) The term refers to an environment where an individual can dictate to a company the type of products he or she wants and how, when, and where he or she wants to learn about them. A) u-commerce B) consumerspace C) social market D) consumption community 19) A basic biological motive is called a . A) want B) desire C) need D) response 20) Which of the following best characterizes social critic Vance Packard's position on the possibility of marketing manipulating consumers' thoughts? A) Marketers don't have enough knowledge to manipulate consumers. B) Marketers have been successful in manipulating emotions, but not thought processes. C) Marketers have used knowledge of the social sciences to channel consumer habits, decisions, and thoughts. D) The public has been unnecessarily frightened by allegations of marketing manipulation that are blatantly false. 21) According to the perspective, advertising is an important source of consumer information. A) consumerist B) database marketing C) business ethics D) economics of information 22) Which of the following is the government agency that polices advertising claims about edible products and pharmaceuticals? A) the Food and Drug Administration B) the Consumer Products Safety Act C) the Federal Trade Commission D) the National Advertising Division Answer: A 23) Buy Nothing Day and TV Turnoff Week, events designed to discourage rampant commercialism, are examples of . A) cultural terrorism B) consumerism C) anticonsumption D) culture jamming 24) Many firms choose to protect or enhance the natural environment as they go about their business activities. This practice is known as . A) consumer marketing B) social marketing C) natural marketing D) green marketing 25) A buyer who shops to relieve tension, anxiety, depression, or boredom is best described as a(n) consumer. A) activist B) anticonsumption C) compulsive D) consumed 26) People who are used or exploited, willingly or not, for commercial gain in the marketplace are referred to as consumers. A) marginal B) destitute C) jammed D) consumed 27) According to a recent human behavior survey by advertising agency McCann-Erickson, of people say they lie regularly. A) 91 percent B) 62 percent C) 40 percent D) 19 percent 28) Shoplifting is America's fastest growing crime. What term does the retail industry use to describe inventory and cash losses from shoplifting? A) hard losses B) shrinkage C) write-offs D) consumer costs 29) Which of the following is an example of anticonsumption behavior? A) compulsively shopping B) intentionally spreading a computer virus C) gambling D) culture jamming 30) Members of the clergy serving areas that are heavily populated by minorities have organized rallies to protest the proliferation of cigarette and alcohol advertising in their neighborhoods. These protests sometimes include the defacement of billboards promoting alcohol or cigarettes. This is an example of . A) social marketing B) anticonsumption C) interpretivism D) compulsive consumption 31) A researcher interested in studying how consumer preferences spread throughout a social group most likely has the disciplinary focus of . A) experimental psychology B) semiotics C) history D) sociology 32) Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should . A) have a market-oriented focus B) aim to apply knowledge to increasing profits C) focus on understanding consumption for its own sake D) be judged in terms of its ability to improve marketing practices 33) Which of the following social science fields would most likely be associated with macro consumer behavior through a social focus? A) experimental psychology B) clinical psychology C) sociology D) cultural anthropology 34) Another term for the dominant consumer research paradigm of positivism is . A) interpretivism B) pluralism C) modernism D) postmodernism 35) Of the following, a proponent of would be most likely to argue that our society emphasizes science and technology too much. A) consumerism B) positivism C) modernism D) interpretivism 36) A consumer researcher who believes in the paradigm of believes that human reason is supreme and that there is a single, objective truth that can be discovered by science. A) fundamentalism B) interpretivism C) positivism D) postmodernism 37) The belief that meaning is not fixed but is instead constructed by each individual is part of the A) positivist B) pragmatic paradigm C) interpretivist D) consumerist 38) A student of postmodernism is most likely to believe that the world in which we live is composed of A) psychographics B) a paradigm C) consumerspaces , or a mixture of images. D) a pastiche 39) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it if it wasn't exactly right. This decision took place in the stage of Jenny's consumption process. A) pre-purchase B) purchase C) exchange D) influence 40) A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a midwestern university. The company has segmented the market based on . A) psychographics B) lifestyle C) demographics D) geography 41) Professor Franklin had a time machine and traveled back to 1975. He told a marketing class that it would become popular among high school and college students to put holes through various parts of their anatomy and to attach metal plugs and ornaments through those holes. The students laughed at Professor Franklin and said they couldn't imagine that anyone would do that to his or her own body. What aspect of consumer behavior did the students not understand? A) They didn't understand the impact of popular culture in influencing consumers. B) They didn't understand that lifestyle issues are more important than social class issues. C) They didn't understand the meaning of consumption. D) They didn't understand the importance of culture jamming. 42) Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design. When she thought about her purchase, she found that she really had no justification for buying the bowl other than it reminded her of the bowls her mother used during evening meals when she was a young child in Hong Kong. Which of the following types of relationships with a product best explains the reason for Lucy's purchase of the dragon bowl? A) self-concept attachment B) nostalgic attachment C) interdependence D) cohort attachment 43) Evan does business in South America. He has mastered Spanish and many cultural norms, but he still has problems with cultural differences in ethics. Many of the regulatory officials Evan must deal with still expect bribes. Evan solves this problem by bringing with him a number of moderately priced watches. When an official admires his watch, Evan offers it to him or her as a gift. Later he puts a new watch on his wrist. Evan has encountered a problem in ethics which demonstrates that . A) different cultures define ethical business behaviors differently B) laws regulating business have become uniform because of the demands of a global economy C) a small lapse of ethics is acceptable D) universal values are the basis of business ethics 44) An advertisement for a national shampoo that shows a plain-looking woman using the product, then transforming to a beautiful woman with a new hairstyle, dressed in elegant clothes, waiting for the "man of her dreams" to appear on her doorstep, would best illustrate which of the following criticisms of the marketing system? A) Marketing makes society overly materialistic. B) Marketers promise miracles. C) Marketers create artificial needs. D) Marketers control popular culture. 45) Morris Davis believes that advertising and marketing have too much impact on a consumer's daily life. To fight this problem, Mr. Davis recently initiated a Web site called "Junk It!" His Web site invites disgruntled consumers to communicate with him about marketing invasions of their privacy and individual space. Mr. Davis believes that change comes slowly but that consumers must fight to preserve their culture and freedom from marketers and advertisers. Which of the following terms best expresses the actions being taken by Mr. Davis to disrupt what he perceives as inappropriate marketing and advertising actions? A) marketing myopia B) cultural symbolism C) culture jamming D) transformative consumer research 46) George says that he sees everything as "black or white–no in between." George would most accurately be characterized as a(n) . A) positivist B) collectivist C) interpretivist D) consumerist 47) Amaya Simmons wants to write a consumer behavior paper about the origins of green marketing with respect to pesticides. Which of the following sources will she find most useful? A) The Jungle by Upton Sinclair B) The Hidden Persuaders by Vance Packard C) Unsafe at any Speed by Ralph Nader D) Silent Spring by Rachel Carson 48) Social critics have maintained that marketing leads people to buy products they neither want nor need. However, the failure rate of new products is reportedly as high as 80 percent. Which of the following best reconciles these two seemingly opposite views of marketing? A) The social critics are simply wrong. People are not influenced by marketing. B) Though consumers are highly influenced by marketing, most failed products have technical flaws. C) Marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please. D) Purchase is a function of marketing, but business failure is unrelated to marketing. 49) Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior? A) Web 2.0 B) RFID technology C) Transformative Consumer Research D) compulsive consumption 50) Which of the following consumer behavior issues discussed in the chapter would be most accurately classified as a micro consumer behavior topic? A) how marketing campaigns have influenced popular culture B) how individual consumers become trapped in a cycle of compulsive consumption C) how consumers in different geographic regions respond differently to marketing campaigns 1) The immediate response by our eyes, nose, mouth or fingers to such basic stimuli as light, color, sound, odor and texture is called . A) reception B) awareness C) perception D) sensation 2) The process by which people select, organize, and interpret sensory information is called . A) reception B) awareness C) perception D) sensation 3) Which of the following is NOT one of the three stages of the process of perception? A) interpretation B) adaptation C) attention D) exposure 4) Research has indicated that the color creates feelings of arousal and stimulates appetite. A) blue B) red C) yellow D) black 5) Some color combinations come to be so strongly associated with a corporation that they become known as the company's . A) position B) icon C) trade dress D) schema 6) When a gas station blows "fresh coffee smell" around the gas pumps to tempt customers to come inside for a cup, the gas station is using a form of marketing to influence customers. A) one-on-one B) subliminal C) differentiated D) sensory 7) When Jane shops, she must feel the fabric of any potential clothing buy before she even bothers to see what the design is. She has a high need to touch. Which sense system is important to Jane in her clothing shopping?