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MNB3702_Assessment_06 Semester two 2023
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ASSIGNMENT 06
MINI CASE STUDY
MNB3702
Principles of Global Business Management IB
ASSIGNMENT 06
MINI CASE STUDY
by
xxxxxxxxxxxxxxxxxxx
(Student number: xxxxxxxx)
DEPARTMENT BUSINESS MANAGEMENT
Declare the following:
1. I understand what plagiarism entails and I am aware of the University’s policy in this regard.
2. That this assignment is my own original work. Where someone else’s work was used (whether
from a printed source, the internet, or any other source), the due acknowledgement was given
and reference was made according to departmental requirements.
3. I did not copy and paste any information directly from an electronic source (e.g., a Ib page,
electronic journal article, or CD ROM) into this document.
4. I did not make use of the previous work of another student/group work and submit it as our own.
5. I did not secure the services of an external person/website/company to complete our work with
the intention of presenting it as our own.
6. I did not – and would never – allow anyone to copy our work with the intention of presenting it
as his/her/their own work.
xxxxxxxx xxxxxxxxxxxxxxxxxx
Signature (Student) Date
TABLE OF CONTENTS
1 Introduction ............................................................................................................ 1
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2 BACKGROUND ....................................................................................................... 1
3 COMPETITIVE ANALYSIS ...................................................................................... 3
4 International expansion ......................................................................................... 3
4.1 Motivation ........................................................................................................... 3
4.2 Strategic objectives ............................................................................................ 4
4.3 Selecting a country............................................................................................. 4
4.4 Importance of Timing ......................................................................................... 5
4.5 Entry mode ......................................................................................................... 6
5 OPERATIONAL PLANNING ................................................................................... 7
5.1 Knowledge management ................................................................................... 7
5.2 Human resources ............................................................................................... 8
5.3 Marketing ........................................................................................................... 8
5.4 Supply chain....................................................................................................... 9
5.5 Finance ............................................................................................................ 10
6 Conclusion............................................................................................................ 11
7 CORRECTIONS TABLE ........................................................................................ 12
8 References ............................................................................................................ 14
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