OCR 2023 New Business H431/02: The UK business environment A Level Question Paper & Mark Scheme (Merged

A public limited company has published the following information for the benefit of shareholders: • dividend per share = 3 pence • earnings per share = 8 pence • net profit = £1.3m Following the publication of this information, the company’s shares are trading on the stock market at a price of £1.20 per share. Calculate: (a) the dividend yield. Show your working. ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... Answer = .......................................................... [2] (b) the price/earnings ratio. Show your working. ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... Answer = .......................................................... [2] 5 Turn over Section B Use the Resource Booklet to answer the questions. 8 Analyse one advantage for NT of producing a budget. .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .................................................................................................................................................. [4] 6 OCR 2023 9 In 2021 NT started planning an advertising campaign to help raise finance to repair the roof at Oxburgh Hall (lines 18–20). (a) Evaluate the advantages for NT of using the AIDA marketing model when planning its advertising. [9] ................................................................................................................................................... ...................................................................................................................