________ is never simple, yet understanding it is the essential task of marketing management.
A) Brand personality
B) Consumption pioneering
C) Early adoption
D) Consumer buying behavior
E) Understanding the difference between primary and secondary data correct answers consumer buying behavior...
MKTG 3310: Exam 4 || A Verified A+ Pass.
________ is never simple, yet understanding it is the essential task of marketing management.
A) Brand personality
B) Consumption pioneering
C) Early adoption
D) Consumer buying behavior
E) Understanding the difference between primary and secondary data correct answers consumer
buying behavior
The consumer market is made up of which of the following?
A) individuals who acquire goods or services for personal consumption
B) households that purchase goods or services for personal consumption
C) businesses that purchase goods and services
D) A and B
E) all of the above correct answers individuals who acquire goods or services for personal
consumption and
households that purchase goods or services for personal consumption
Of the following, the best starting point to understanding how consumers respond to various
marketing efforts is the ________ model of a buyer's behavior.
A) belief
B) subculture
C) generational
D) stimulus-response
E) societal correct answers stimulus-response
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
A) product
B) politics
C) price
D) promotion
E) place correct answers politics
Economic, technological, and cultural forces are all ________ in the stimulus-response model of
buyer behavior.
A) buyer responses
B) stimuli
C) components of the buyer's decision process
D) buyer characteristics
E) buying attitudes correct answers stimuli
In the model of buyer behavior, which of the following is NOT a major type of force or event in
the buyer's environment?
A) economic
B) technological
,C) political
D) channels
E) cultural correct answers channels
The marketer wants to understand how the stimuli are changed into responses inside the
consumer's ________, which has two parts: the buyer's characteristics that influence how he or
she perceives and reacts to the stimuli and the buyer's decision process itself.
A) culture
B) black box
C) belief
D) lifestyle
E) social class correct answers black box
________ is(are) the most basic cause(s) of a person's wants and behavior.
A) Culture
B) Brand personality
C) Cognitive dissonance
D) Social factors
E) Selective perception correct answers culture
It is most accurate to say that marketers are always trying to spot ________ in order to discover
new products that might be wanted.
A) lifestyles
B) cultural shifts
C) groups
D) dissonance
E) attitudes correct answers cultural shifts
Each culture contains smaller ________, or groups of people with shared value systems based on
common life experiences and situations.
A) alternative evaluations
B) cognitive dissonances
C) subcultures
D) social classes
E) occupations correct answers subcultures
Which of the following do marketers NOT consider as an important American subculture?
A) Hispanics
B) African Americans
C) mature consumers
D) opinion leaders
E) Asian Americans correct answers opinion leaders
This group of consumers tends to buy more branded, higher-quality products. and to make
shopping a family event, with children having a big say in the purchase decision. In general, they
are very brand loyal, and they favor companies who show special interest in them.
, A) Hispanic
B) African American
C) Asian
D) mature
E) gay and lesbian correct answers hispanic
________, the fastest-growing U.S. demographic segment, now number more than 46 million.
A) African Americans
B) Hispanics
C) Asian Americans
D) Mature consumers
E) Gays and lesbians correct answers hispanics
Although more price-conscious than other segments, ________ consumers tend to be strongly
motivated by quality and selection. Brands are important. They enjoy shopping and are more
fashion conscious than other ethnic groups.
A) Hispanic
B) African American
C) mature
D) Asian
E) baby boomer correct answers african american
________, the most affluent U.S. demographic subculture, now have more than $450 billion in
annual spending power.
A) African Americans
B) Hispanics
C) Asian Americans
D) Gen Xers
E) Gays and lesbians correct answers asian americans
Which of the following is NOT true of mature consumers?
A) The best strategy is to appeal to their active, multidimensional lives.
B) They are an ideal market for "do-it-for-me" services.
C) High-tech home entertainment products appeal to them.
D) They place more importance on brand names and are more brand loyal than members of other
age groups are.
E) They are good candidates for cosmetics and personal care products. correct answers they
place more importance on brand names and are more brand loyal than members of other age
groups are
________ are society's relatively permanent and ordered divisions whose members share similar
values, interests, and behaviors.
A) Social classes
B) Cultures
C) Reference groups
D) Attitudes
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