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,TB_DiSanza_Chapter 1
Key: Answer, Type, Learning Objective, Level
Type
A=Applied
C=Conceptual
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F=Factual
Level
(1)=Easy; (2)=Moderate; (3)=Difficult
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LO=Learning Objective
D
Multiple Choice Single Select
C
M/C Question 1
Meanings are defined as:
a) messages exchanged between people.
b) involuntary expressions of present emotions. O
N
c) interpretations we develop for particular experiences.
d) private associations people have for a symbol.
N
ANS: c
O
Skill=Understand the Concepts, Objective=1.1: Explain how communication occurs due to
effective encoding and decoding of messages flowing between the source and the receiver,
Topic=What Is Communication?, Difficulty=Easy
S I
M/C Question 2
According to the text, signs are defined as:
S
a) involuntary expressions of present emotion.
b) voluntary expressions that stand for something else.
E
c) letters, sounds, words, or mathematical expressions.
d) the psychological meanings people assign to words.
U
ANS: a
R
Skill=Understand the Concepts, Objective=1.1: Explain how communication occurs due to
effective encoding and decoding of messages flowing between the source and the receiver,
Topic=What Is Communication?, Difficulty=Easy
81
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
,M/C Question 3
Symbols are defined as:
a) involuntary expressions of present emotion.
b) voluntary expressions that stand for or represent something else.
c) meanings or interpretations people assign to an event.
d) a low correspondence between the sender and receiver.
ANS: b
Skill=Understand the Concepts, Objective=1.1: Explain how communication occurs due to
effective encoding and decoding of messages flowing between the source and the receiver,
M
Topic=What Is Communication?, Difficulty=Easy
E
M/C Question 4
For purposes of simplicity, meanings can be classified into how many categories?
D
a) two
b) three
c) four
C
d) five
ANS: a
O
Skill=Understand the Concepts, Objective=1.1: Explain how communication occurs due to
N
effective encoding and decoding of messages flowing between the source and the receiver,
Topic=What Is Communication?, Difficulty=Medium
N
M/C Question 5
What is communication?
O
a) It occurs when a message sender’s intent and the receiver’s interpretation are the same.
b) It occurs when two people share agreement in their interpretation of an experience or
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event.
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c) It occurs when there is an exchange of messages between individuals for the purpose of
influencing the meaning others assign to events.
S
d) It occurs when there is an association of meanings that each person assigns to an
activity or event for purposes of interpretation.
E
ANS: c
U
Skill=Understand the Concepts, Objective=1.1: Explain how communication occurs due to
effective encoding and decoding of messages flowing between the source and the receiver,
R
Topic=What Is Communication?, Difficulty=Easy
M/C Question 6
________ is the process of selecting symbols to represent cognitions.
a) Messaging
b) Encoding
c) Decoding
d) Feedback
82
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
, ANS: b
Skill=Understand the Concepts, Objective=1.1: Explain how communication occurs due to
effective encoding and decoding of messages flowing between the source and the receiver,
Topic=What Is Communication?, Difficulty=Easy
M/C Question 7
________ includes information about how the first message was received.
a) Messaging
M
b) Encoding
c) Decoding
E
d) Feedback
D
ANS: d
Skill=Understand the Concepts, Objective=1.1: Explain how communication occurs due to
effective encoding and decoding of messages flowing between the source and the receiver,
C
Topic=What Is Communication?, Difficulty=Easy
M/C Question 8
O
_________occurs when the reader selects symbols to attach to the signs and symbols.
N
a) Messaging
b) Encoding
N
c) Decoding
d) Feedback
O
ANS: c
Skill: Understand the Concepts, Objective=1.1: Explain how communication occurs due to
I
effective encoding and decoding of messages flowing between the source and the receiver,
S
Topic=What Is Communication?, Difficulty=Easy
S
M/C Question 9
_________is (or are) composed of signs and symbols that travel along a channel.
E
a) Messages
b) Encoding
U
c) Decoding
d) Feedback
R
ANS: a
Skill=Understand the Concepts, Objective=1.1: Explain how communication occurs due to
effective encoding and decoding of messages flowing between the source and the receiver,
Topic=What Is Communication?, Difficulty=Easy
83
Copyright © 2017, 2012, 2009 Pearson Education, Inc. All Rights Reserved
