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Google Ads - Search Professional Certification Exam Questions and Answers
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Google Ads - Search ProfessionalCertification Exam Questions and
Answers
What is the benefit of using responsive search ads in campaigns that also use broad
match and Smart Bidding? - Answers -Average of 20% more conversions at a similar
cost per action
Broad Match - Answers -a keyword match type used by search engines to determine
which search terms your ads are eligible to match against.
Smart Bidding - Answers -bid strategies that use Google AI to optimize for conversions
or conversion value in each and every auction—a feature known as "auction-time
bidding".
Target CPA, Target ROAS, Maximize conversion and Maximize conversion value are all
Smart Bidding strategies
3 Components of Google Campagins - Answers -1. Targeting
2. Ad Formats
3. Bid Strategies
Two Keywordless Search-Enabled Ad Types - Answers -1. Dynamic Search Ads (or,
DSAs)
2. Performance Max
Drawbacks of Performance Max - Answers -low control advertisers have over their
targeting and performance data. The campaign manager's ad server doesn't let
advertisers access keywords or audience data. Users can't add negative keywords or
use smart bidding strategies
Performance Max - Answers -Available for Search, YouTube, Display, Discover, Gmail,
and Maps.
- Uses machine learning models to optimize bids and placements to drive conversions
or conversion value for your goals, but you can provide important inputs like audience
signals, including your customer data, and high quality text, images, and video that can
significantly improve your campaign
, The bid strategy you select determines how you'll... - Answers -prioritize ad serving and
user engagement with your ads
If you focus on conversion volume for your bid strategy you will have the option to set a
... - Answers -target cost per action (target CPA)
If you focus on conversion value for your bid strategy, you will have to option to set a .. -
Answers -target return on ad spend (target ROAS).
Google Search Partners - Answers -Includes third-party websites that provide search,
for example, Yahoo is currently a partner. Google Search Partners also include other
Google-owned properties such as Google Maps.
Two types of maximizations you can use in Smart Bidding - Answers -1. Target ROAS
(Related to the goal of increasing profit or hitting a specific profit margin)
2. Target CPA (Related to increasing sales or leads)
What 6 things are considered in Google's Ad Auction? - Answers -1. Bid
2. Ad Rank Threshold
3. Context of the persons search
4. Asset Impact
5. Auction time ad quality
6. Competitiveness of auction
Ad rank threshold - Answers -To help ensure high-quality ads, we set minimum quality
thresholds that an ad must achieve to show in a particular ad position.
Asset impact - Answers -When creating your ad, you can add extra information to the
ad, such as site links and images. These are called assets.
Google Ads estimates how assets and other ad formats impact an ad's performance.
How do higher quality ads lead to low CPC? - Answers -Higher-quality ads typically lead
to lower costs, better ad positions, and more advertising success. When users see
better ads, they're happier and more likely to actually click on those ads.
How is an exact match keyword written? - Answers -[tennis shoes]
Exact Match Keywords - Answers -Ads may show on searches that have the same
meaning or same intent as the keyword. Of the three keyword matching options, exact
match gives you the most control over who sees your ad but reaches fewer searches
than both phrase and broad match.
How is phrase match written? - Answers -"tennis shoes"
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