100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
Eerder door jou gezocht
Eerder door jou gezocht
logo
WGU D077 CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT EXAM QUESTIONS WITH CORRECT ANSWERS ALL VERIFIED BY AN EXPERT A+ GRADED (LATEST UPDATE) €14,71
In winkelwagen
Snel navigeren naar
Voorbeeld
  2.  
  3. Wgu D077 Oa
  4.  
  5. Wgu D077 Oa

Tentamen (uitwerkingen)

WGU D077 CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT EXAM QUESTIONS WITH CORRECT ANSWERS ALL VERIFIED BY AN EXPERT A+ GRADED (LATEST UPDATE)
 0 keer verkocht
  • Vak
  • Wgu D077 Oa
  • Instelling
  • Wgu D077 Oa

A/B testing - ANS A marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation - ANS Style of handling conflict focused on empathy over self-interest Adaptive selling - ANS Using social styles to customize a sales approach to ...

[Meer zien]

Voorbeeld 4 van de 36  pagina's

Document informatie

  • 21 november 2024
  • 36
  • 2024/2025
  • Tentamen (uitwerkingen)
  • Vragen en antwoorden

Onderwerpen

  • wgu d077 concepts in marketing sales and custome

Geschreven voor

  • Wgu D077 Oa
  • Wgu D077 Oa

Verkoper

avatar-seller
Studyclock

Ontvangen beoordelingen

Voorbeeld van de inhoud

K
C
LO
YC
WGU D077 CONCEPTS IN
MARKETING, SALES, AND
D


CUSTOMER CONTACT
U



EXAM QUESTIONS WITH
ST




CORRECT ANSWERS ALL
VERIFIED BY AN EXPERT A+
GRADED (LATEST UPDATE)

,A/B testing - ANS A marketing experiment where two variants of a campaign are tested to
see which one is most effective




K
Accommodation - ANS Style of handling conflict focused on empathy over self-interest

Adaptive selling - ANS Using social styles to customize a sales approach to the specific




C
customer

administered vertical marketing system - ANS Cooperation between levels of a distribution




LO
channel where one member sets the terms due to its size and influence

advertising - ANS Paid form of nonpersonal promotion

amiable - ANS People with this social style want to know "why"
YC
analytical - ANS People with this social style want to know "how"

artificial intelligence - ANS Intelligent machines (computers) capable of learning and
interacting
D

attitudes - ANS Positive, negative, or ambivalent evaluation of people, objects, event,
activities, ideas, or anything else in the environment
U


attributes - ANS Characteristics that define a product and will influence the customer's
purchase decision
ST




Avoidance - ANS Style of handling conflict with little empathy or self-interest

B2B sales - ANS Sales to another company that consumes the product or services as part of
operating the business or uses the product in the assembly of the final product it sells to
consumers

Bait and switch - ANS Fraudulent practice where an advertised product is unavailable so a
customer is guided to a more expensive one

Bargaining power of buyers - ANS One of Porter's Five Forces—the power of customers to
drive down prices if supply exceeds demand

,Bargaining power of suppliers - ANS One of Porter's Five Forces—the power of suppliers
when there are few alternative sources for the products' components

Bargaining - ANS The fourth phase in the negotiation process, where the parties seek an
agreement

BCG Matrix - ANS Planning tool which uses a quadrant to map the strategic position of a
business brand based on the brand's market share and the market's growth potential




K
behavioral observation - ANS Primary marketing research technique involving formal or
informal observation of customers and noncustomers




C
boycott - ANS Voluntary and intentional refusal to buy products from a certain person,
company, or country for ethical or political reasons




LO
brand equity - ANS One of the drivers of customer equity, based on how the customer
assesses the value of the brand

brand loyalty - ANS The faithfulness of customer's to a particular company and its products
YC
brand - ANS The unique identity and associations of a company, often captured in a design,
sign, symbol, or words that identify a product and differentiate it from competitors

Bundling - ANS Grouping related products together and pricing them as a single product.

business cycle - ANS Expansions and contractions in the level of economic activities
D

(business fluctuations) around a long-term growth trend

business to business (B2B) - ANS Sales to another company that consumes the product or
U


services as part of operating the business or uses the product in the assembly of the final
product it sells to consumers
ST




business to consumer (B2C) - ANS Sales directly to the individuals who consume a finished
product

business-to-business (B2B) - ANS Sales to another company that consumes the product or
services as part of operating the business or uses the product in the assembly of the final
product it sells to consumers

business-to-consumer (B2C) - ANS Sales directly to the individuals who consume a finished
product for personal use

, Buyers - ANS Individuals at an organization who are responsible for the purchase contract,
often a purchasing department

buying center - ANS Group of decision makers for a purchase by an organization

Channel conflict - ANS When a company sells products directly to consumers, in competition
with the company's own channel partners

Closed-ended questions - ANS Questions where a researcher provides a set of options from
which to choose a response, also called structured questions




K
Closure - ANS The final phase of negotiation, where an agreement is reached or the
negotiation fails




C
cognitive dissonance - ANS Mental discomfort triggered by holding two or more contradictory
beliefs, ideas, or values




LO
Collaboration - ANS
self-interest

Competition - ANS
Style of handling conflict with high concern for both empathy and


Style of handling conflict focused on self-interest over empathy
YC
Competitive pricing strategy - ANS Setting the price for a product or service relative to
competitors

Compromise - ANS Middle-ground style of handling conflict
D

Concentrated marketing - ANS Targeting strategy that focuses on a very limited, specific
segment(s) of the market, also called niche marketing
U


consultative selling - ANS Sales approach where the seller becomes a trusted advisor to the
customer and builds a relationship to truly understand her needs
ST




consumer behavior - ANS The study of individuals, groups, or organizations and all the
activities associated with the purchase, use, and disposal of goods and services

consumer confidence - ANS Statistical measure of consumers' level of optimism about
current and future economic conditions

Consumer involvement - ANS Level of consumer interest, search, or complex
decision-making

consumer - ANS The user of a purchased product or service

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, Bancontact of creditcard en je bent klaar. Geen abonnement nodig.

Focus op de essentie

Focus op de essentie

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper Studyclock. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor €14,71. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 69052 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Start met verkopen

Laatst bekeken door jou

Tentamen (uitwerkingen) ·

(0)

REE 4103 FINAL EXAM (1)

€14,71
  • (0)
In winkelwagen
Toegevoegd