Marketing notes - Samenvattingen en Aantekeningen
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College aantekeningen
Class notes Strategic Marketing Management (328251)
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--2108maart 20242023/2024
- An in-depth summary of the class notes from Strategic Marketing Management, contains all lectures and guest lectures (cases) discussed in the academic year
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€7,66 Meer Info
vand1407200
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Samenvatting
MSc UvA Business Administration - Marketing Metrics (6314M0343Y)
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--259maart 20242023/2024
- FULL summary of all the exam material of the course Marketing Metrics, (6314M0343Y). Includes all the notes of the lectures which is the main material for the exam. This is a business elective for those students part of the MSc Business Administration at University of Amsterdam (UvA).
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€9,49 Meer Info
gycc
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Samenvatting
Most Recent Marketing Communication Summary WebClips + Interactive Lectures
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5.0(2)5.01441oktober 20232023/2024
- This detailed summary covers everything for the Marketing Communication exam and has been built up through web clips and interactive lectures, including detailed notes and examples from discussions in class.
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€8,00 Meer Info
thimo2000
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Samenvatting
Solomon, M. R., & Russell, C. A. (2024). Consumer behavior: buying, having and being (Fourteenth edition Global edition). Pearson.
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--3114januari 20252024/2025
- Comprehensive Consumer Behaviour Notes 
Based on Solomon, M. R., & Russell, C. A. (2024). Consumer Behavior: Buying, Having, and Being (14th Global Edition) 
 
Chapters Covered: 
Chapter 1: Introduction to Consumer Behaviour 
Chapter 3: Perceiving and Making Meaning 
Chapter 4: Learning, Remembering, and Knowing 
Chapter 6: Attitudes and How to Change Them 
Chapter 7: Deciding 
Chapter 8: Buying, Using, and Disposing 
Chapter 12: How Groups Define Us 
Chapter 14: Culture 
These notes provide a c...
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€8,56 Meer Info
tuulskaya
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College aantekeningen
Summary all lectures 2023 - Corporate Social Responsibility (6013B0501Y)
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--1318december 20232023/2024
- Notes of all lectures, including Bernd's and guest lectures, written in nov-dec 2023 for the course Corporate Social Responsibility, part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam
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€8,49 Meer Info
evavanwingerde
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Samenvatting
Marketing in a Global Business World Textbook Summary
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--297oktober 20252025/2026
- These notes were made by me (not AI) and they come from the textbook. Only the chapters that are relevant to the exam are in the notes. Does not include class notes, guest lectures or knowledge clips - just textbook content.
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€10,96 Meer Info
tamsyncullis