Love brand - Samenvattingen en Aantekeningen

Op zoek naar een samenvatting over Love brand? Op deze pagina vind je 8 samenvattingen over Love brand.

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College aantekeningen

Samenvatting Minor I Love Brands
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72

april 2025

2024/2025
In dit document staan alle aantekeningen van de theorie lessen van de Minor I Love Brands. Deze kun je goed gebruiken bij je individuele opdrachten en groepsopdracht!
diderooss
€10,99 Meer Info

Essay

Essay Strategie (CC14) Communicatiestrategie, ISBN: 9789001899875 Hva
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2

25

maart 2022

2021/2022

7-8
Een portfolio waarin verschillende soorten strategieën zijn behandeld voor het bedrijf America Today. Ik heb een 7,8 gescoord voor deze portfolio.
ridvantoprak70
€10,49 Meer Info

Samenvatting

Marketing Management - articles and slides summary
5.0

(4)

5.0

19

40

september 2021

2020/2021
Table of contents: Marketing management as a business process Key article take-aways On consumer beliefs about quality and taste – Spiller and Belogova (2016) What makes it green? The role of centrality of green attributes in evaluations of the greenness of products – Gershoff and Frels (2015) Are multi-channel customers really more valuable? The moderating role of product category characteristics – Kushwaha and Shankar (2013) The impact of different touchpoints on brand c...
RobinEline
€8,49 Meer Info

Samenvatting

Sociale Media & Nieuwe Media Artikelen + Colleges samengevat
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7

76

oktober 2021

2020/2021
Artikel 1 Verheijen, L. (2017). Whatsapp with social media slang? Youth Language use in Dutch written computer-mediated communication. Artikel 2 Verheijen, L., de Weger, L., & van Hout, R. (2018). Code-mixing with English in Dutch youths’ online language; OMG SUPERNICE LOL! Artikel 3 Russel W. Belk (2013). Extended self in a digital world. Artikel 4 Hogen, B. (2010). The presentation of self in the age of social media: distinguishing performances and exhibitions online. ...
joiadebresser
€7,39 Meer Info

Samenvatting

Marketing Management summary of all papers- grade 8.7
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(2)

3.5

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oktober 2020

2020/2021
This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...
giorgia99
€13,49 Meer Info

Samenvatting

UvA Branding Summary ALL Articles March 2019 Grade 8,5!
4.0

(1)

4.0

8

66

april 2019

2018/2019
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...
fleurwarringa
€5,99 Meer Info