Strategic Brand Management: Global Edition samenvattingen (4e druk)

All material for the exam Buildings Brands for Impact EBM073B05 - Lecture notes - Article summaries - Book chapter summaries (Chapter 1-4, 13)

All material for the exam Buildings Brands for Impact EBM073B05 - Lecture notes - Article summaries - Book chapter summaries (Chapter 1-4, 13)

Strategic Brand Management by Kevin Lane Keller (complete book, PDF)

Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...

Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller

The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.

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