Samenvatting Strategic Brand Management: Global Edition (4e druk)

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Summary Buildings Brands for Impact 2024-2025

Summary Buildings Brands for Impact 2024-2025
Samenvatting • 75 pagina's • 2024 Populair

All material for the exam Buildings Brands for Impact EBM073B05 - Lecture notes - Article summaries - Book chapter summaries (Chapter 1-4, 13)

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Nieuwste samenvattingen van Strategic Brand Management: Global Edition

Summary Buildings Brands for Impact 2024-2025
Samenvatting • 75 pagina's • 2024 Nieuw

All material for the exam Buildings Brands for Impact EBM073B05 - Lecture notes - Article summaries - Book chapter summaries (Chapter 1-4, 13)

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Strategic Brand Management (book, PDF)
Samenvatting • 591 pagina's • 2019 Nieuw

Strategic Brand Management by Kevin Lane Keller (complete book, PDF)

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UvA Branding Summary ALL Articles March 2019 Grade 8,5!

UvA Branding Summary ALL Articles March 2019 Grade 8,5!
Samenvatting • 66 pagina's • 2019 Nieuw
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Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) For the Master Business Administration. Overview of the articles per week included in this summary: Week 1 – Brand Equity Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review. Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review. Article 1.3 Batr...