Tentamen (uitwerkingen)
Exam (elaborations) Unit 9 - Creative Product Promotion BTEC Level 3 National Business Student Book 1, ISBN: 9781846906343
- Vak
- Instelling
- Boek
This document is fully completed from P1 - D2
[Meer zien]Voorbeeld 2 van de 7 pagina's
Voorbeeld 2 van de 7 pagina's
In winkelwagen
In winkelwagen
gesponsord bericht van onze partner
Gekoppeld boek
Titel boek:
Auteur(s):
- Uitgave:
- ISBN:
- Druk:
Meer samenvattingen voor studieboek
-
LBO MODELING EXAM FROM WALL STREET PREP EXAM 2024 WITH ACTUAL QUESTIONS AND COMPLETE 100% VERIFIED CORRECT AND WELL EXPLAINED ANSWERS WITH RATIONALES GRADED A+ BY EXPERTS LATEST VERSION 2024 WITH GUA...
-
WGU C213 OBJECT ASSESSMENT ACCOUNTING FOR DECISION MAKERS 2023/ 2024 EXAM WITH ACTUAL QUESTIONS AND COMPLETE 100%CORRECT ANSWERS WITH VERIFIED AND WELL EXPLAINED RATIONALES ALREADY GRADED A+ BY EXPERT...
-
NATIONAL PILATES CERTIFICATION EXAM WITH ACTUAL QUESTIONS AND COMPLETE 100%CORRECT ANSWERS WITH VERIFIED AND WELL EXPLAINED RATIONALES ALREADY GRADED A+ BY EXPERTS |LATEST VERSION 2024 WITH GUARANTEE...
Verkoper
Volgen
CarterKarter
Voorbeeld van de inhoud
Level 3 Btec National ExtendedDiploma in Business
Unit 9: Creative Product Promotion
Klein Luyindula
P1 M1
Describe the promotional mix used by two selected organizations for a selected
product/service
Explain how promotion is integrated with the rest of the marketing mix in a selected
organisation to achieve its marketing aims and objectives
Promotional Mix
-Promotional mix is one of the 4p’s from the marketing mix. It’s a combination of different
methods which are used for a product or service in order for it to allow a business to sell
their products or their service. The main elements of the promotional mix consist of
advertising, personal selling, sales promotion, public relations, sponsorship and direct
marketing.
Advertising
-Advertising is a promotional method in which businesses use to promote their business
service or products, the main purpose of this method is to grab the customers attention
which could possibly lead to a purchase.
Personal Selling
-Personal selling is a promotional method in which a business's employee who is trained
goes to the public to promote a product/service, the order to achieve this the employee
must have a positive attitude and persuasive language to draw in potential customers.
Sponsorship
-Sponsorship is when a business pays another business that has a bigger customer/fan base
I.e., a professional football team who promote your businesses brand logo in on
advertisement boards in and around their stadium.
Direct marketing
-Direct marketing is when a business promotes their product /service directly towards the
public. A business can use different ways in doing this for example posting leaflets into letter
boxes or sending out discount vouchers via email.
Product
-Product refers to service or goods in which a company offers to their customers. Ideally the
product must meet the customers' demands or the product must be appealing towards the
customers so it can create a new demand.
Promotions
, Level 3 Btec National Extended
Diploma in Business
Unit 9: Creative Product Promotion
Klein Luyindula
-The Promotion includes a business advertising a product towards the public. The objective
of promoting a product us to reveal to the businesses customers as to why they need the
product and why they should purchase the product.
People
-People are the most important element of any service or experience as the services tend to
be produced and consumed at the same moment, people have an important role in service
delivery, they are relied upon to deliver and maintain transactional marketing and people
play an important part in the customer relationship.
Process
-Process refers to the processes which are involved in the method of delivering your
products or services to the customers. Having a secure process in place ensure that your
business repeatedly delivers the same standard of service to your customers
Price
-Price is the cost in which consumers pay for a product. The business must link the prices to
the products real and perceived value, but the business must also consider the costs of the
supplies to create the product.
Physical evidence
-The physical evidence is the element of marketing mix refer to the physical environment
experienced by the customer.
Sony
-Sony is a multinational conglomerate company which is based in konan,minato, Tokyo the
company was founded japan by founders Akio Mortita and Masaru Ibuka on the 7 May
1946. The business mainly specializes in selling electronics and household alliances such as
TV’s, games consoles, microwaves and fridges.
PlayStation 5
https://www.playstation.com/en-gb/ps5/
-The Sony PlayStation 5 console is one of Sony's newest and populist product which Sony has
recently released on the 19th November 2020. Since the release of the console the has been huge
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper CarterKarter. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €31,67. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 53022 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen