Samenvatting
[23-24] Business Research Techniques summary PM
- Instelling
- Tilburg University (UVT)
A complete summary of the lecture slides and Grasple contents. Passed the course with an 8.0 by only studying this summary.
[Meer zien]Voorbeeld 4 van de 37 pagina's
Voorbeeld 4 van de 37 pagina's
In winkelwagengesponsord bericht van onze partner
Voorbeeld van de inhoud
BRT SAMENVATTINGModule 1: The research process 2
Module 2: Defining the problem and developing theory 3
Module 3: Choosing a research strategy 6
Module 4: Collecting & analyzing data 8
Module 5-8 prelude: Reliability and validity 16
Module 5: Survey research 17
Module 6: Experimental lab research 23
Module 7: Archival research 28
Module 8: Experimental field research 32
Module 9: Qualitative research 35
,Module 1: The research process
Hallmarks of “good” business research
● Purposiveness: the goal and the ‘why’ of your research.
● Rigor: ensuring a good theoretical base and methodological design. =
strengheid/grondigheid.
● Objectivity: drawing conclusions based on facts rather than subjective ideas.
● Parsimony: shaving away unnecessary details and explaining a lot with a little.
● Replicability: finding the same results if the research is repeated.
● Generalizability: external validity. Being able to generalize the findings.
● Testability: using hypotheses that are testable.
● Precision and confidence:
○ Precision refers to the closeness of the findings to reality → standard deviation.
○ Confidence refers to the probability that the estimations are correct → intervals.
Inductive vs. deductive research
● Inductive: forming a theory. From observing a pattern to developing a theory.
○ Qualitative research is mostly inductive.
● Deductive: testing a theory. Testing if the observed patterns fit the theory.
○ Quantitative research is mostly deductive.
7 step research process:
1. Define the business problem.
2. Formulate the problem statement.
3. For
a. induction: provide a conceptual background.
b. deduction: develop a theoretical framework.
4. Choose a research design.
5. Collect data.
6. Analyze data.
7. For
a. induction: develop theory.
b. deduction: write-up.
2
,Module 2: Defining the problem and developing
theory
How to define the problem statement?
1. Identify the management problem;
2. Preliminary research;
3. Definition of the research problem.
What makes a good business problem?
● Feasibility: is it doable (in time, money, etc.)? You should be able to:
○ Demarcate the problem;
○ Express the problem in variables;
○ Gather the required data.
● Relevance: is it important?
○ Managerial relevance: who benefits from having the problem solved?
○ Academic relevance: has the problem not already been solved in prior
research? Is anything known about the topic?
What makes a good problem statement?
● Formulated in terms of variables/relations;
● Open-ended questions;
● Stated clearly/unambiguously.
What makes good research questions?
● Should collectively address the problem statement;
● First theoretical, then practical research questions;
● Stated clearly/unambiguously.
Theoretical research questions: general questions, e.g. “What is the effect of a CEO’s
communication style on employee morale?”. → More general and theoretical.
Practical research questions: applied to the case, e.g., “What is the effect of the CEO’s
communication style after the Ahold Delhaize merger on employee morale?”. → Specified for
Ahold Delhaize.
Research questions can be:
● Exploratory: inductive and qualitative, building a theory;
● Descriptive: qualitative or quantitative. Gather data that describes the topic of interest;
● Causal: tests whether or not one variable causes another variable to change.
Types of research:
• Applied research: to solve a problem.
• Fundamental research: to generate new knowledge.
3
, Conditional process model: when both a mediator and moderator are present.
Conditions for an independent variable (IV) to affect the dependent variable (DV):
● X and Y co-occur / correlate → a change in the DV should be associated with a change
in the IV;
● The cause (X) must occur before the effect (Y);
● No spurious correlation → there is no other cause (Z) that explains the co-occurrence of
X and Y;
● A logical explanation is needed and must explain why IV affects DV.
Types of moderation
4
Voordelen van het kopen van samenvattingen bij Stuvia op een rij:
Verzekerd van kwaliteit door reviews
Stuvia-klanten hebben meer dan 700.000 samenvattingen beoordeeld. Zo weet je zeker dat je de beste documenten koopt!
Snel en makkelijk kopen
Je betaalt supersnel en eenmalig met iDeal, creditcard of Stuvia-tegoed voor de samenvatting. Zonder lidmaatschap.
Focus op de essentie
Samenvattingen worden geschreven voor en door anderen. Daarom zijn de samenvattingen altijd betrouwbaar en actueel. Zo kom je snel tot de kern!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper IMstudentTiU2122. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor €5,99. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 53068 samenvattingen verkocht
Opgericht in 2010, al 14 jaar dé plek om samenvattingen te kopen