Essay
Why Using Storytelling In The Volvo ‘Moments’ Advertisements Makes Women More Emotionally Engage With The Brand
- Instelling
- Hogeschool Utrecht (HU)
Day by day, consumers are flooded with advertisements from brands trying to stand out. Volvo created the 'Moments' advertisement (Appendix B, Figure 1) to broaden its audience and target women by using storytelling (Langford, R. 2017, 4 December). Did Volvo succeed? The four levels of framing (Rodr...
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