DPR2604 Assignment 2 (ANSWERS) Semester 2 2023 - DISTINCTION GUARANTEED Answers, guidelines, workings and references.... Question 1 1.1 The second approach looks at international communication as propaganda which is an ideological confrontation, advertising and creation of myths and clichés. Based on this definition, analyse the image below and state why it should be considered as propaganda. (10) Source: Unesco 1.2 Briefly discuss what is meant by the belief that cultural imperialism is now being reversed, provide relevant examples to your discussion. (10) [20] Question 2 2.1 Briefly explain what is meant by Global PR (5) 2.2 Environmental factors influence Global PR. Technological systems are one of those factors. With the nation wide energy crisis, Public Relations PR practitioners depended entirely on their technological/online systems to raise awareness about the issue of electricity. Discuss the technological systems used in South Africa to raise awareness about loadshedding, presenting both advantages and disadvantages of those media systems. (15) 2.3 Briefly explain the world systems theory and state how the energy crisis proved the theory right.
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