Essay discussing popular culture and consumerism through the analysis of an advertisement
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Analysing Film And Television (CS100)
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University Of Cape Town (UCT)
I received over 80% for this paper. This paper discusses popular culture and consumerism through an investigation of an advertisement in the South African mass media. This paper briefly discusses the history of pop culture and consumerism as well as explains key theoretical terms and ideologies as...
REPRODUCING THE SIGN: VISUAL CULTURE AND CONSUMERISM
Course Code: CS100 Module: 3
Coordinator: Larita Engelbrecht Submission 22 August 2022
date:
Student name: Kathryn Brown Student 22010
number:
An investigation of Popular culture and Consumerism
through an analysis of the Checkers “ We’re making our
business better for the planet” advertisement.
, CREATIVE ACADEMY: PLAGIARISM DECLARATION
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(available on Trello) in this regard.
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3. I have not used the material in this assignment/project in any of my other
assignment/project papers.
4. I did not make use of another student’s previous work and submitted it as my own.
5. I have not allowed, and will not allow anyone to copy my work with the intention of passing
it off as his or her own work.
6. I have used the Harvard referencing method for citation and referencing. Each quotation or
reference to someone else’s work, even when paraphrased, has been acknowledged
through in-text reference and bibliographic citation.
7. In lieu of a wet signature (handwritten), I have typed out my full name, and I hereby confirm
that this constitutes my eSignature.
PLEASE NOTE: In the case of being found guilty of plagiarism, a student will be penalised (receive 0%
for a project) and the CTCA will follow the following disciplinary procedures:
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Student name Student number Student signature
Kathryn Brown 22010 kb
Course Module Lecturer
cs100 3 Larita Engelbrecht
, Table of Contents
List of Figures 4
Introduction 1
Popular Culture and Consumerism 1
The rise and development of Consumer Culture 1
Consumerism in advertising and mass media 2
Popular Culture 3
Analysis 4
Visual Culture 4
Analysis of the Checkers advertisement “We’re making our business better for our
planet” 4
Conclusion 6
Bibliography 8
Appendix: Images 9
Appendix: checklist 10
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