Excellence in Business Communication, 11e (Thill/Bovee)
Chapter 1 Achieving Success Through Effective Business Communication
1) Communication is the process of
A) transferring information and meaning.
B) listening actively.
C) writing messages.
D) speaking to others.
E) none of the above.
Answer: A
Explanation: A) Communication is the process of transferring information and meaning
between senders and receivers, using one or more written, oral, visual, or electronic
media. The other answers are only part of the communication process.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communications.
2) Improving your communication skills will enhance your career because
A) having great ideas won't help you much, unless you can communicate them
effectively.
B) the higher you rise in an organization, the more important your communication skills
will be.
C) you'll need to connect with decision-makers outside of your area of expertise.
D) you may need to communicate without the support of an established company
network.
,E) all of the above.
Answer: E
Explanation: E) Ambition and great ideas aren't enough. You'll need to communicate
with a wide variety of people if you want to succeed in business.
Diff: 1
Skill: Concept
Objective: 1
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communications.
,3) Stakeholders affected by the quality of business communication include
A) customers.
B) employees.
C) suppliers.
D) shareholders.
E) all of the above.
Answer: E
Explanation: E) Stakeholders are those groups of people affected in some way by the
company's actions like customers, employees, shareholders, suppliers, neighbors, the
community, the nation, and even the world. The other groups of people are only one
subset of all stakeholders.
Diff: 2
Skill: Application
Objective: 1
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communications.
4) Which of the following is not a characteristic of effective business messages?
A) They provide practical information.
B) They present the writer's opinions as facts.
C) They state precise audience responsibilities.
D) They highlight and summarize essential information.
E) They are short.
Answer: B
Explanation: B) Opinions should be presented as opinions. If opinions are called for,
give compelling evidence to support your opinion or conclusion. All the other answers
are characteristics of effective business messages.
Diff: 2
, Skill: Critical Thinking
Objective: 1
AACSB: Written and oral communication
Learning Outcome: Plan and prepare business messages.
Chapter 1 Achieving Success Through Effective Business Communication
1) Communication is the process of
A) transferring information and meaning.
B) listening actively.
C) writing messages.
D) speaking to others.
E) none of the above.
Answer: A
Explanation: A) Communication is the process of transferring information and meaning
between senders and receivers, using one or more written, oral, visual, or electronic
media. The other answers are only part of the communication process.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communications.
2) Improving your communication skills will enhance your career because
A) having great ideas won't help you much, unless you can communicate them
effectively.
B) the higher you rise in an organization, the more important your communication skills
will be.
C) you'll need to connect with decision-makers outside of your area of expertise.
D) you may need to communicate without the support of an established company
network.
,E) all of the above.
Answer: E
Explanation: E) Ambition and great ideas aren't enough. You'll need to communicate
with a wide variety of people if you want to succeed in business.
Diff: 1
Skill: Concept
Objective: 1
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communications.
,3) Stakeholders affected by the quality of business communication include
A) customers.
B) employees.
C) suppliers.
D) shareholders.
E) all of the above.
Answer: E
Explanation: E) Stakeholders are those groups of people affected in some way by the
company's actions like customers, employees, shareholders, suppliers, neighbors, the
community, the nation, and even the world. The other groups of people are only one
subset of all stakeholders.
Diff: 2
Skill: Application
Objective: 1
AACSB: Written and oral communication
Learning Outcome: Discuss the challenges and importance of business communications.
4) Which of the following is not a characteristic of effective business messages?
A) They provide practical information.
B) They present the writer's opinions as facts.
C) They state precise audience responsibilities.
D) They highlight and summarize essential information.
E) They are short.
Answer: B
Explanation: B) Opinions should be presented as opinions. If opinions are called for,
give compelling evidence to support your opinion or conclusion. All the other answers
are characteristics of effective business messages.
Diff: 2
, Skill: Critical Thinking
Objective: 1
AACSB: Written and oral communication
Learning Outcome: Plan and prepare business messages.
